The rate of growth in retail current value sales of discounters is set to decelerate in 2023 and see a constant, gradual (albeit positive) slow down throughout the rest of the forecast period. The channel has made strong gains in the past few years, meaning that it is not growing from such a small base (a smaller base makes it easier to generate high growth statistics).
Major player Majid Al Futtain (MAF) opened its new Carrefour discounter format Supeco in May 2022. Positioned as a discounter/cash and carry hybrid the brand targets wholesalers, retailers and end consumers by offering ‘super’ value in terms of price and product quality.
Discounters have been embracing new techniques to increase sales, such as competitions, polls and prize-led promotions that reward winners with vouchers, discount cards and products. For example, Kheir Zaman launched a competition asking shoppers to guess the result of the Egypt/Senegal world cup qualifying match.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Discounters industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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