With very high investment, the Char family, the owners of important retail brands like Olímpica, has established expansion plans that include the creation of a new hard discounter brand. With the help of the investment company Plan B Investments, work has begun on a new store concept, which will compete with the already established D1 and Ara brands.
Discounters have come to the fore for Colombian consumers through proposals centred on economy and variety in terms of product offer. Not only have discounters managed to gain traction in terms of sales of classic Colombian product types, they have also succeeded in generating differentiation by offering products that were not previously within the reach of all budgets.
Due to factors like proximity and convenience, the development of online proposals through key brands in discounters, such as D1 and Ara, has not needed to be as aggressive as in some other retail channels. Even so, in the main cities, an omnichannel approach has been established to add dynamism to the offer of discounters.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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