Competitive Landscape
Dia Transforms Stores and Strengthens Franchise Network to Dominate Channel
Discounters remain highly concentrated, with Dia as the sole operator in Argentina and holding nearly 100% share in 2025. Dia maintains its leadership by actively improving the image and experience of its stores, transforming all outlets in 2025 to feature updated interiors, improved product displays, and a fresher shopping environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Argentina?
- Which are the leading retailers in Discounters in Argentina?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Argentina - Category analysis
Key Data Insights
Discounters Summary
Dia Restructures Store Network and Faces Growing Threat From Convenience Stores
Dia Invests in Store Modernisation to Drive Loyalty and Efficiency
Dia Expands Private Label Portfolio to Strengthen Value Proposition
Dia Strengthens Network with 24-Hour Stores and Omnichannel Upgrades
Private Label Expansion and Store Modernisation Drive Consumer Loyalty
Dia Transforms Stores and Strengthens Franchise Network to Dominate Channel
Retail in Argentina - Industry Overview
2025 Developments
Key Data Insights
Budget Pressures Force Underlying Changes in Shopping Behaviour
Small Local Grocers Capture Daily Spend as Shoppers Seek Proximity
E-Commerce Retailers Reshape Shopping Habits through Regulatory Change
Mercadolibre and Decathlon Reshape Competition as Global Brands Enter
Mercadolibre Drives Digital Transformation as E-Commerce Surges
Supermarkets and Discounters Expand Private Label Amid Ongoing Price Sensitivity
Mercadolibre Srl?Accelerates Share Gains as Carrefour Argentina Looks to Exit
Cheaf App Launches in Bid to Tackle Food Wastage Issue
Apparel and Footwear Specialist Reinvents Second-Hand Clothing with 'Buy-By-Weight' Model
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Back to school
Mother’s Day
Father’s Day
Children’s Day
Wise Men Day
Country Reports Disclaimer
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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