Over the forecast period, Dia% will continue to develop its network under the franchising model, but new stores will be in the interior of the country. In 2022, around 50% of the brand’s stores were located in the capital city and that market is saturated, but there is a lot of room for expansion in the interior of the country.
Dia% will continue to invest in improving its private label portfolio, offering less expensive alternatives to branded products with a similar level of quality. According to industry sources, the penetration of private label is still low in the Argentinian market compared with developed countries and there is notable room for growth.
To retain existing customers and attract new ones, Dia% is working to boost the use of its Club Dia app, through which members can find special offers and discounts for shopping online. In line with the development of the e-commerce channel, in 2022, the company developed the Express Service which offers delivery in less than 60 minutes.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.See All of Our Definitions
This report originates from Passport, our Discounters research and analysis database.
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