Large hotel brands continue to acquire smaller companies and further consolidate the lodging industry in the US and globally. Consolidation has led to a diversification of brand offerings within large companies.
Hotels are turning towards technology to distinguish themselves. Through app-based loyalty programmes, “smart rooms” and impending voice technology, hotels will offer all the comforts of guests’ smart homes during their stay.
The increased popularity of weekend trips and consumer demand for authentic experiences has led to continually increasing sales for short-term rental companies like Airbnb. In 2018 and 2019, large traditional hotel players began thinking of ways to compete.
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Discover the latest market trends and uncover sources of future market growth for the Lodging industry in USA with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.