Direct to consumer sales options and e-commerce will likely continue to benefit from growing interest and demand as a safer and more cost effective solution for purchasing fine wines/Champagne and spirits as many consumers value online offers and promotions. Seeking quality and convenience, many consumers are happy with the online options available as they can find a vast portfolio of products on different websites like Mercado Libre, as well as online alcoholic drinks stores, while benefiting from the added convenience of home delivery.
The sharp rise in at-home consumption of alcoholic drinks during the pandemic encouraged more consumers to trade up to premium options as they were willing to spend more as a form of indulgence. Brand communications and omnichannel strategies should focus on responding to this growing behaviour in order to capitalise on the growing interest from a wider audience of consumers.
The return of inbound tourism should boost sales of fine wines, with local producers leveraging on the excellent quality of their local wines and globally renowned denomination of origin wines like Malbec. Visits to local vineyards are often highly appealing attractions for visitors which commonly involve taking advantage of exclusive offers to purchase exclusive wines from these vineyards.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.See All of Our Definitions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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