Retail volume and current value growth in fine wines/champagne and spirits are expected to be solid throughout the forecast period, thanks to the sustained demand from domestic consumers, and the gradual recovery of international retail expenditure, linked to the return of tourists to Italy. Although domestic consumption of fine wines/champagne and spirits has a higher relevance compared with experiential and personal luxury, international customers accounted for over a fifth of overall retail sales in the pre-pandemic period.
Fine wines/champagne and spirits is expected to continue to be impacted by premiumisation, as wines at the higher-end are likely to continue to perform better, and to be highly demanded, as they are linked to wine collecting and moments of personal gratification and celebrations. Refinement within fine wines will remain a key trend, as consumers increasingly prefer quality over quantity.
During the forecast period, the trends that are expected to impact fine wines are sustainability, health and wellness and digital sales. Fine wine brands are increasingly focusing on the issue of sustainability.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.See All of Our Definitions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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