Fine Wines/Champagne and Spirits in the Netherlands

PROSPECTS

Retailers confident in their ability to boost demand through education

Given the general preference for mid-priced wines and products such as champagne, manufacturers consider the penetration of fine wines/champagne and spirits to be relatively underdeveloped in the Netherlands. These are mainly consumed on special occasions, compared to more frequent consumption in countries like France or Belgium.

More efforts made to promote fine champagne through special editions

Fine champagne will experience positive growth over the forecast period. While the awaited good performance of the housing market in the Netherlands will translate into an increase of transactions benefiting the product, per capita consumption is not likely to see rapid growth.

Internet retailing further consolidates its share of distribution

Internet retailing will further consolidate its position in the distribution of fine wines/champagne and spirits. Dutch consumers are already more accustomed to purchasing these products online, favouring the use of internet retailing for its convenience and prices.

COMPETITIVE LANDSCAPE

Appealing with champagne special editions

LVMH Moët Hennessy Louis Vuitton SA consolidated its position as the leading global manufacturer in fine wines/champagne and spirits in the Netherlands in 2017 with its distribution of prestigious and long-established brands, continued investment in advertising and focus on special editions that proved successful in triggering consumers’ curiosity. Moët & Chandon is the most popular brand of champagne in the Netherlands.

Salentein: Dutch estate offers culinary experience for fine wine promotion

Bodegas Salentein is a Dutch-owned winery from Mendoza, Argentina. Salentein has built a position as a reference for fine wines with traditional advertising and distribution in selected wine specialist retailers.

Roberto Cavalli in super premium vodka

Alcoholic drinks sees the promotion of fashion labels present in other categories such as apparel or beauty and personal care. Roberto Cavalli vodka differentiates itself with strong emphasis on its packaging design and appearance, including the release of special editions.

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