Fine Wines/Champagne and Spirits in the Netherlands

PROSPECTS

Educational efforts helping the shift to more sophisticated products

Sales of fine wines/champagne and spirits continued to register healthy growth in 2019. A combination of a good economic environment and increased education is boosting sales of more expensive alcoholic drinks in the Netherlands.

Vodka moving towards premium/super-premium products

Vodka is a product within alcoholic drinks that is witnessing a shift towards premium and super-premium products. While the Dutch are generally drinking less, they are also increasingly choosing products of higher quality, often seeking brands that place an emphasis on tradition or a production process background.

Luxury cognac’s increasing appeal to younger consumers

Luxury cognac is benefiting from generally greater interest among consumers in quality and tradition. This is being helped by manufacturers investing in the launch and promotion of more editions that are contributing to raising the attention of and expanding the consumer base for such products.

COMPETITIVE LANDSCAPE

Moët Hennessy maintains its position as leading player, backed by novelties like Grand Vintage 2012

Moët Hennessy Nederland is the leading player in fine wines/champagne and spirits with its fine champagne brand Moët & Chandon. Moët & Chandon is the most popular brand of champagne in the Netherlands, although the company also distributes other major brands, such as Veuve Clicquot.

Fine wine players using online portals to promote their products

Fine wine makers are promoting their products through their own online portals. For example, Bodegas Salentein wines are available in the specialists channel, but also through its own webshop at salenteinshop.

Events like The Whisky Festival help to increase consumer education about premium spirits

More younger consumers are showing an interest in tradition and production processes in products such as whiskies. Affinity groups or events are serving as effective platforms for manufacturers and retailers to promote these products and help drive a shift towards premium and super-premium varieties.

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