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Fine Wines/Champagne and Spirits in
Malaysia

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Sales supported by the increasing number of luxury hotels

The rising number of luxury hotels in Malaysia is in turn boosting the number of fine dining outlets, which are largely associated with pairing different foods with fine wines/champagne and spirits. In addition, sales of fine wines/champagne and spirits are also benefiting from the opening of bars in such hotels, such as Bar Trigona at the Four Seasons Kuala Lumpur.

Malaysians appreciate luxury whiskies

Luxury whisky brands like Macallan, Johnnie Walker, Glenlivet and Glenfiddich are becoming increasingly well-known to Malaysians, partly thanks to the frequent launch of new products. For example, Moët Hennessy Diageo introduced a new Johnnie Walker Black Label Sherry Edition.

COMPETITIVE LANDSCAPE
International players lead sales

International companies such as Pernod Ricard and Moët Hennessy Diageo continued to lead fine wines/champagne and spirits in 2017 as these players remained highly active in terms of marketing and new product launches, particularly of limited edition products, which are often seen as a status symbol. For example, in 2018, the Australian Marc Newson designed the bottle of The Hennessy X.

Drinks specialist retailers

In 2018, drinks specialists remained the major distribution channel for fine wines/champagne and spirits. Outlets like TMC, Denise Wine and alcohol specialists located within major supermarkets such as Cold Storage and Jaya Grocer became the first choice for many consumers purchasing fine wines/champagne and spirits like Black Label and Hennessy VSOP.

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Fine Wines/Champagne and Spirits in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fine Wines/Champagne and Spirits in Malaysia?
  • What are the major brands in Malaysia?
  • How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Fine Wines/Champagne and Spirits in Malaysia - Category analysis

HEADLINES

PROSPECTS

Sales supported by the increasing number of luxury hotels
Malaysians appreciate luxury whiskies

COMPETITIVE LANDSCAPE

International players lead sales
Drinks specialist retailers

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Goods in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Recovering appetite for luxury goods
Tax-free period boosts demand
International players continue to dominate sales
Standalone monobrand stores the leading distribution outlets
Macro environment to shape the future of luxury goods

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources