The rising number of luxury hotels in Malaysia is in turn boosting the number of fine dining outlets, which are largely associated with pairing different foods with fine wines/champagne and spirits. In addition, sales of fine wines/champagne and spirits are also benefiting from the opening of bars in such hotels, such as Bar Trigona at the Four Seasons Kuala Lumpur.
Luxury whisky brands like Macallan, Johnnie Walker, Glenlivet and Glenfiddich are becoming increasingly well-known to Malaysians, partly thanks to the frequent launch of new products. For example, Moët Hennessy Diageo introduced a new Johnnie Walker Black Label Sherry Edition.
International companies such as Pernod Ricard and Moët Hennessy Diageo continued to lead fine wines/champagne and spirits in 2017 as these players remained highly active in terms of marketing and new product launches, particularly of limited edition products, which are often seen as a status symbol. For example, in 2018, the Australian Marc Newson designed the bottle of The Hennessy X.
In 2018, drinks specialists remained the major distribution channel for fine wines/champagne and spirits. Outlets like TMC, Denise Wine and alcohol specialists located within major supermarkets such as Cold Storage and Jaya Grocer became the first choice for many consumers purchasing fine wines/champagne and spirits like Black Label and Hennessy VSOP.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fine Wines/Champagne and Spirits in Malaysia market research report includes:
Our market research reports answer questions such as:
Why buy this report?