Executive Summary

Feb 2019
PROSPECTS
Shift to healthier lifestyles affects alcohol consumption

In 2018, fine wines/champagne and spirits registered stagnation in both current value sales and retail volume due to the long-term trend of falling alcohol consumption in Switzerland. An increasing number of consumers is focussing on regular exercise and a healthy diet and reduce harmful substances such as alcohol and tobacco.

Price sensitivity of Swiss consumers persists

Current value growth in fine champagne remained modest in 2018, although Switzerland is a large importer of champagne. This is attributable to the price sensitivity of the average Swiss consumer, shifting the demand towards more affordable Prosecco and sparkling wines.

COMPETITIVE LANDSCAPE
Fine champagne brand owners lead

Popular fine champagne brands led the overall category in 2017. Examples are Veuve Clicquot, the leading brand, followed by Moët & Chandon Brut Imperial, Moët & Chandon, Perrier Jouët and Belvedere.

Champagne brands strengthen digital presence

Although traditional, fine champagne brands often have long histories (Veuve Clicquot was founded in 1772 and Moët & Chandon 1743), these now need to appeal to a modern clientele. Therefore, a strong digital and social media presence are proving vital.

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Fine Wines/Champagne and Spirits in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fine Wines/Champagne and Spirits in Switzerland?
  • What are the major brands in Switzerland?
  • How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Fine Wines/Champagne and Spirits in Switzerland - Category analysis

HEADLINES

PROSPECTS

Shift to healthier lifestyles affects alcohol consumption
Price sensitivity of Swiss consumers persists

COMPETITIVE LANDSCAPE

Fine champagne brand owners lead
Champagne brands strengthen digital presence

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Goods in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods registers unstable performance
Multiple categories benefit from increasing numbers of visitors
Strong presence of multinationals in luxury goods
Importance of omnichannel distribution is growing
Luxury goods expected to register marginal current value growth

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources