In 2018, fine wines/champagne and spirits registered stagnation in both current value sales and retail volume due to the long-term trend of falling alcohol consumption in Switzerland. An increasing number of consumers is focussing on regular exercise and a healthy diet and reduce harmful substances such as alcohol and tobacco.
Current value growth in fine champagne remained modest in 2018, although Switzerland is a large importer of champagne. This is attributable to the price sensitivity of the average Swiss consumer, shifting the demand towards more affordable Prosecco and sparkling wines.
Popular fine champagne brands led the overall category in 2017. Examples are Veuve Clicquot, the leading brand, followed by Moët & Chandon Brut Imperial, Moët & Chandon, Perrier Jouët and Belvedere.
Although traditional, fine champagne brands often have long histories (Veuve Clicquot was founded in 1772 and Moët & Chandon 1743), these now need to appeal to a modern clientele. Therefore, a strong digital and social media presence are proving vital.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fine Wines/Champagne and Spirits in Switzerland market research report includes:
Our market research reports answer questions such as:
Why buy this report?