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Country Report

Fine Wines/Champagne and Spirits in

Fine Wines/Champagne and Spirits in the Philippines

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Government’s action against smoking and alcohol consumption in public areas will encourage further home consumption

One policy that the new government immediately addressed in 2017 was the banning of smoking in public areas and drinking during certain hours. This support was meant to reduce chaotic events and protect the Filipino youth from becoming exposed to such vices for health and social reasons.

Increasing sophistication includes young professionals boosting growth

As drinking alcoholic beverages remains an important activity in social gatherings of Filipino consumers, fine wines/champagne and spirits continued to record strong growth in tandem with increasing disposable incomes of consumers. In addition, younger professionals with readily high-income levels seek to upgrade their alcoholic beverages to luxury brands to represent their lifestyle status.

Social media is powerful tool enhancing consumers’ knowledge of luxury brands

The role of social media has been highly significant for consumer goods, especially in a market where brands compete well with each other. Its effect on fine wines/champagne and spirits resulted in a higher number of consumers gaining greater knowledge of the brands available, as players continued to reach out to consumers through common social media platforms such as Facebook.

COMPETITIVE LANDSCAPE

Moët Hennessy Philippines targets a younger consumer market

One of the themes in Moët Hennessy’s campaigns in the Philippines is its ability to appeal to the younger consumer market through its well-planned events such as a contemporary visual art exhibit held in the second quarter of 2017. The player continues to take advantage of the growing desire among consumers for luxury brands as an upgrade to their lifestyles.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fine Wines/Champagne and Spirits in Philippines?
What are the major brands in Philippines?
How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Fine Wines/Champagne and Spirits in the Philippines - Category analysis

HEADLINES

PROSPECTS

Government’s action against smoking and alcohol consumption in public areas will encourage further home consumption

Increasing sophistication includes young professionals boosting growth

Social media is powerful tool enhancing consumers’ knowledge of luxury brands

COMPETITIVE LANDSCAPE

Moët Hennessy Philippines targets a younger consumer market

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022

Luxury Goods in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Luxury goods remains stable despite current threats to growth

Millennials and mid-income consumers boost sales for luxury goods

Tight competition remains factor in highly fragmented landscape

Expansion of physical and online retailing boosts total luxury goods yet challenges individual brands

Robust forecast period could face threats to growth in the longer term

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fine Wines/Champagne and Spirits in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Government’s action against smoking and alcohol consumption in public areas will encourage further home consumption

Increasing sophistication includes young professionals boosting growth

Social media is powerful tool enhancing consumers’ knowledge of luxury brands

COMPETITIVE LANDSCAPE

Moët Hennessy Philippines targets a younger consumer market

Overview

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Table of Contents

Fine Wines/Champagne and Spirits in the Philippines - Category analysis

HEADLINES

PROSPECTS

Government’s action against smoking and alcohol consumption in public areas will encourage further home consumption

Increasing sophistication includes young professionals boosting growth

Social media is powerful tool enhancing consumers’ knowledge of luxury brands

COMPETITIVE LANDSCAPE

Moët Hennessy Philippines targets a younger consumer market

CATEGORY DATA

Luxury Goods in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Luxury goods remains stable despite current threats to growth

Millennials and mid-income consumers boost sales for luxury goods

Tight competition remains factor in highly fragmented landscape

Expansion of physical and online retailing boosts total luxury goods yet challenges individual brands

Robust forecast period could face threats to growth in the longer term

MARKET INDICATOR

MARKET DATA

SOURCES

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