Prior to the pandemic, local consumers were learning about and testing more sophisticated spirits through whiskey bars and tasting rooms. These establishments were considered non-essential and were thus forced to close during pandemic-related restrictions.
Social media has helped support the growth of luxury spirits during the pandemic as consumers have been engaging in after-work drinks gatherings online. A major part of this trend has been to highlight less mainstream, more difficult to find craft, artisanal, or small batch products.
Online alcohol specialists tend to place a greater emphasis on offering higher-end products, since e-commerce is mostly accessible to more affluent consumers in the Philippines. These consumers are willing to pay for the greater convenience of home delivery and the wider product choice, especially for more unusual or foreign brands.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.See All of Our Definitions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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