Executive Summary

Feb 2019
PROSPECTS
Premiumisation continues to drive growth in fine wines/champagne and spirits

Premiumisation continues to be a key driver of robust growth in fine wines/champagne and spirits. Consumers are increasingly showing interest in drinking less but drinking better; showing a preference for more complex and expensive liquors across all categories, including wine, whiskies, gin and cognac.

Fine wines/champagne sees a healthy increase

Fine wines/champagne delivered a healthy performance in 2018, benefiting from the premiumisation trend and driven by solid growth in champagne, sparking wine and rosé wine. For example, in Ontario the government-owned LCBO (Liquor Control Board of Ontario) reported that its premium wines and spirits division (VINTAGES) saw rising popularity of ultra-premium products such as Dom Pérignon (CAD231.

Forecast period trends

All categories in fine wines/champagne and spirits are expected to see strong growth in both current value and volume terms in Canada in the forecast period, as per capita consumption is expected to continue growing. Value growth is expected to be higher than volume growth, indicating continued premiumisation.

COMPETITIVE LANDSCAPE
The competitive landscape remains highly fragmented

Fine wines/champagne and spirits in Canada is highly fragmented and competitive, with multiple domestic and imported players holding established positions. The legislative authority for alcohol in Canada rests with the individual provinces, and laws for the sale and consumption of alcohol vary by province, which adds to fragmentation.

Government liquor stores maintain their role as the key retail channel

Government liquor stores dominate the distribution of fine wines/champagne and spirits in Canada. The Provincial Liquor Boards, which operate the liquor businesses in each province, are monopolies controlled by the provincial governments.

Deregulation of alcohol sales to grocery stores presents opportunities

Canadian provinces have begun to deregulate alcohol sales in response to consumer demand. In 2017, Ontario allowed wine sales through grocery stores by issuing 70 wine sale licenses.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fine Wines/Champagne and Spirits in Canada?
  • What are the major brands in Canada?
  • How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Fine Wines/Champagne and Spirits in Canada - Category analysis

HEADLINES

PROSPECTS

Premiumisation continues to drive growth in fine wines/champagne and spirits
Fine wines/champagne sees a healthy increase
Forecast period trends

COMPETITIVE LANDSCAPE

The competitive landscape remains highly fragmented
Government liquor stores maintain their role as the key retail channel
Deregulation of alcohol sales to grocery stores presents opportunities

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Goods in Canada - Industry Overview

EXECUTIVE SUMMARY

Luxury goods maintains robust growth in Canada in 2018
Producers of luxury brands see the growth potential of millennials
The retail landscape in luxury goods remains fragmented and highly competitive
Store-based retailing dominates, with mono-brand stores increasing
A more competitive environment looms after expansionary 2017 and 2016

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources