E-commerce is expected to see slower growth within fine wines/Champagne and spirits in percentage growth terms over the forecast period compared to the dynamic growth seen in 2020. Nonetheless, online sales of these products will continue to increase as Canadians become increasingly familiar with the value and convenience that can be obtained by shopping via e-commerce, with consumers able to compare products and prices quickly and easily.
In late 2021, Diageo partnered with Mouse 3D Digital to launch a 3D 4K Artificial Intelligence holographic display for its Johnnie Walker brand as part of a seasonal promotion at LCBO stores in Toronto. Consumers could engage with the holographic display for a holiday greeting and see a product showcase in 3D.
Demand is expected to remain stable with growth likely to return to pre-COVID-19 levels from 2023 onwards. Economic activity is projected to recover and boost consumer incomes as well as providing stability after the challenging circumstances created by the lockdowns in 2020 and 2021 which negatively impacted multiple industries such as travel and foodservice.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.See All of Our Definitions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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