Fine Wines/Champagne and Spirits in Spain

PROSPECTS

A better performance than in 2017

Fine wines/champagne and spirits recorded a better performance in 2018 than in the previous year, and consolidated the satisfactory pace of growth seen over the last years of the review period. Current value sales increased despite the continuous decline in per capita consumption of alcoholic drinks.

Daytime consumption supports sales

Traditionally in Spain, the consumption of alcoholic drinks was at night, as Spaniards tended to favour socialisation at night. However, lately, new ways of consuming alcoholic drinks have emerged, with the higher importance of daytime consumption.

Are whiskies and rum the new gin?

After years of gin being the trendiest luxury spirit, change is in the air. Whiskies are finally attracting the interest of consumers after years of suffering from an old-fashioned image and a failure to appeal to younger consumers or women.

COMPETITIVE LANDSCAPE

The leader maintains its position

Möet Hennessy España continues to lead the competitive landscape in fine wines/champagne and spirits. In 2017, the company consolidated its lead in the still highly fragmented category in value terms, thanks to its long tradition and high recognition amongst Spanish consumers.

Small distilleries in jeopardy?

Craft distilleries were first introduced in Spain due to the growing popularity of artisanal beer producers across the country. Thanks to the popularity of gin in Spain over the review period, the number of small craft distillers gained popularity and the number of them multiplied.

Premiumisation due to healthier lifestyles

The trend towards healthy ageing is set to continue over the coming years, supported by the expected better economic environment in the country. As a consequence, Spaniards will continue to reduce the amount of alcohol they consume, but will choose products with higher unit prices.

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