During 2021, fine wines saw a strong performance, due to its culinary appeal. The connection of these products with celebrations, allied with the art of finding the ideal pairing with sophisticated dishes, meant wine was a popular option.
In general, consumers of luxury alcoholic drinks such as fine wines/champagne and spirits appreciate the appeal of traditional brands, commonly of European origin. Counting on brand ambassadors such as Roger Federer, Moët & Chandon enjoys the attention of a worldwide audience that admires a combination of elements embedded in the lifestyles of high-profile celebrities.
Generational differences are relevant and, frequently, younger consumers tend to seek innovations and reject the items favoured by their parents. This makes constant launches a strategic move that may leverage companies’ results in the long term.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.See All of Our Definitions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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