Over the last couple of years, consumers have started to purchase and consume less expensive products. As a result of the economic crisis, many Brazilians opted to not spend significant amounts on a single fine wine or champagne bottle.
Champagne has been facing pressure from both local sparkling wine producers and imported items. In fact, some imported sparkling wines are sold at a lower price than local brands.
Sales via internet retailing have increased over the last couple years thanks to aggressive pricing. Consumers are now researching prices more before making an actual purchase.
While Pernod Ricard Brasil continues to lead fine wines/champagne and spirits sales in Brazil, the company has lost significant share in recent years. The company has been facing distribution issues in the country that have directly affected results.
Pernod had managed to boost sales of Mumm thanks to an aggressive pricing policy in previous years. However, this strategy also negatively impacted the image of the champagne brand, with many consumers no longer perceiving Mumm as being an exclusive option.
These difficulties are expected to continue affecting sales. Indeed, some brands are expected to be withdrawn from Pernod’s portfolio, thus putting pressure on its results.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fine Wines/Champagne and Spirits in Brazil market research report includes:
Our market research reports answer questions such as:
Why buy this report?