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Country Report

Fine Wines/Champagne and Spirits in

Fine Wines/Champagne and Spirits in Brazil

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The party is over

Much of the growth of fine wines/champagne and spirits up to 2015 can be explained by the Brazilian culture of partying and by the buoyant segment of consumers who like to show off during parties, for example by purchasing as many bottles of champagne as possible in a single night at a club/bar. However, with the economic crisis, the Brazilian triple A class has little reason to celebrate: the country is facing the worst economic recession in its history and many consumers feel it is inappropriate to celebrate during such hard times.

The trade-down movement also apparent in luxury alcoholic drinks

Sales of fine wines/champagne and spirits were also affected by the trade-down trend witnessed within the overall luxury goods market. Price is a key decision factor in purchases of any goods, even for the more affluent segment of consumers.

Higher taxes drive down sales

Sales were also negatively influenced by the significant changes in taxation at the end of 2015 which impacted 2016 and 2017.

COMPETITIVE LANDSCAPE

Larger brands rebound

The weak economy affected all companies in fine wines/champagne and spirits to some degree. LVMH Vinhos e Destilados Brasil managed to record more positive figures in 2015 and 2016 given its wide portfolio of products targeting different audiences.

Smaller brands suffer

Under the volatile scenario with greater pressures on prices, only those players with more robust operations were able to absorb the negative impacts. As a consequence, smaller brands suffered as many could not afford to lower their prices significantly, which negatively impacted demand for their products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fine Wines/Champagne and Spirits in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Fine Wines/Champagne and Spirits in Brazil - Category analysis

HEADLINES

PROSPECTS

The party is over

The trade-down movement also apparent in luxury alcoholic drinks

Higher taxes drive down sales

COMPETITIVE LANDSCAPE

Larger brands rebound

Smaller brands suffer

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to record retail value declines

Negative mood dragging down consumption of luxury goods in Brazil

Trading down negatively affects the competitive landscape of luxury goods

Store-based retailing continues to dominate sales of luxury goods

Positive outlook ahead, although companies are becoming wary of Brazil

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fine Wines/Champagne and Spirits in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The party is over

The trade-down movement also apparent in luxury alcoholic drinks

Higher taxes drive down sales

COMPETITIVE LANDSCAPE

Larger brands rebound

Smaller brands suffer

Overview

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Samples (FAQs about samples):

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Table of Contents

Fine Wines/Champagne and Spirits in Brazil - Category analysis

HEADLINES

PROSPECTS

The party is over

The trade-down movement also apparent in luxury alcoholic drinks

Higher taxes drive down sales

COMPETITIVE LANDSCAPE

Larger brands rebound

Smaller brands suffer

CATEGORY DATA

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to record retail value declines

Negative mood dragging down consumption of luxury goods in Brazil

Trading down negatively affects the competitive landscape of luxury goods

Store-based retailing continues to dominate sales of luxury goods

Positive outlook ahead, although companies are becoming wary of Brazil

MARKET INDICATOR

MARKET DATA

SOURCES

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