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Learn moreJan 2021
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The on-trade segment accounts for a larger share of total sales of fine wines/champagne and spirits than the off-trade, thus the increased frequency of consumption of such products at home during the pandemic was not sufficient to compensate for substantially weakened demand in bars, restaurants, hotels and other outlets. The lack of social occasions was the strongest contributor to the decline in consumption seen in 2020.
The reduction in the number of trips to destinations abroad resulted in wealthier consumers having a greater appetite for more sophisticated local consumption. Previously, high-end dining and drinking tended to be limited to Thursdays, Fridays, Saturdays and Sundays, but with fewer worries regarding commuting around cities after drinking, the quarantine period led to there being more occasions for consumption of alcoholic drinks, not only with dinner, but also with lunch, at the end of the afternoon and on weekdays.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.