Post-pandemic, even though consumers are gradually returning to their normal lives, the pandemic has increased the amount of time that consumers spend at home, has changed their attitudes towards premium alcoholic drinks, and has prompted their need for relaxation in the medium to long term. Therefore, it is expected that retail current value sales of fine wines/champagne and spirits will continue to grow at a steady pace over the forecast period.
Pre-pandemic, wine and spirits, and especially the luxury segment, was viewed as somewhat lagging other fmcg sectors. However, more sustainability movements were noted amidst the pandemic, and are expected to continue during the post-pandemic era.
Multiple drivers, such as the desire for a healthier life, changes in young consumers’ attitudes, and social media influencers, are fuelling the boom of premium low/no alcohol and low/no sugar drinks. The shift towards healthier lifestyle choices is becoming prominent across most fmcg industries, and alcoholic drinks is no exception.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.See All of Our Definitions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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