Fine Wines/Champagne and Spirits in India

PROSPECTS

New retail formats attract female consumers

With select premium grocery retailers gaining licences, the distribution of fine wines is undergoing diversification. This is notably encouraging sales amongst female consumers who prefer shopping in grocery retailers, such as Foodhall, which has stores in Mumbai, Bengalaru, Delhi and Gurugram.

Development of sustainable wine tourism

The growing focus on sustainable luxury is increasingly influencing the development of wine tourism and, thereby, the brand images of fine wines. Sula Vineyards, which opened the heritage wine resort, The Source at Sula, in Nashik in 2017, has given sustainability a central role in its branding strategy.

Rise of single malt clubs

Increasing consumer interest in single malt whisky is encouraging the development of single malt clubs, such as Single Malt Amateur Club (SMAC) in Bengaluru and The Scotch Malt Whisky Society (originally from Scotland but which organises events in India). At clubs such as these, like-minded individuals meet, usually over the weekend, to share their knowledge, experience and appreciation of single malt whisky and organise tasting sessions.

COMPETITIVE LANDSCAPE

Diageo retains lead, but Pernod Ricard holds the largest brand

Diageo India Pvt Ltd remained the largest player in fine wines/champagne and spirits in India in 2018. The company has a wide brand portfolio, mainly in whiskies, although it also has a presence in vodka with Ciroc.

Possible opening up of alcohol retailing

Legislative power relating to alcohol sale and consumption resides with state governments in India. Towards the end of the review period, the governments of Maharashtra and Karnataka considered whether to introduce policies enabling online sales and home delivery of alcohol in order to address the issue of drink driving.

Grover Zampa Winery aims at expansion in fine wines

Indian luxury wine producer, Grover Zampa Vineyards, has announced plans for expansion in the Indian market, having secured significant funds, led by Singapore-based wine investor, Ravi Viswanathan, in 2018. The company is intending to increase capacity and modernise production as it seek to become a multi-brand lifestyle player.

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