While increasing numbers of males are starting to drink wine in India, women still contribute to the majority of sales. As such, stakeholders across the value chain will likely continue to take initiatives to focus the shopping experience around the needs and demands of women.
Pre-pandemic, Indians who would travel frequently to international destinations for business or leisure purposes would purchase fine wines/champagne and spirits abroad or at airports through duty free shops, as the taxes levied by the Indian government on these premium alcoholic drinks are high. Although this trend was impacted by the pandemic, largely due to home isolation and government restrictions on international travel, which resulted in sales shifting to domestic retailers, this is shift is projected to reverse once again.
Many young adults of legal drinking age in India are becoming increasingly well-travelled and are searching for new products and trends that can satisfy their desire for new experiences. To target these consumers, major players such as Diageo and Pernod Ricard are allocating greater resources to marketing campaigns, and are expanding their distribution to target this promising consumer base.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.See All of Our Definitions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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