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With select premium grocery retailers gaining licences, the distribution of fine wines is undergoing diversification. This is notably encouraging sales amongst female consumers who prefer shopping in grocery retailers, such as Foodhall, which has stores in Mumbai, Bengalaru, Delhi and Gurugram.
The growing focus on sustainable luxury is increasingly influencing the development of wine tourism and, thereby, the brand images of fine wines. Sula Vineyards, which opened the heritage wine resort, The Source at Sula, in Nashik in 2017, has given sustainability a central role in its branding strategy.
Increasing consumer interest in single malt whisky is encouraging the development of single malt clubs, such as Single Malt Amateur Club (SMAC) in Bengaluru and The Scotch Malt Whisky Society (originally from Scotland but which organises events in India). At clubs such as these, like-minded individuals meet, usually over the weekend, to share their knowledge, experience and appreciation of single malt whisky and organise tasting sessions.
Diageo India Pvt Ltd remained the largest player in fine wines/champagne and spirits in India in 2018. The company has a wide brand portfolio, mainly in whiskies, although it also has a presence in vodka with Ciroc.
Legislative power relating to alcohol sale and consumption resides with state governments in India. Towards the end of the review period, the governments of Maharashtra and Karnataka considered whether to introduce policies enabling online sales and home delivery of alcohol in order to address the issue of drink driving.
Indian luxury wine producer, Grover Zampa Vineyards, has announced plans for expansion in the Indian market, having secured significant funds, led by Singapore-based wine investor, Ravi Viswanathan, in 2018. The company is intending to increase capacity and modernise production as it seek to become a multi-brand lifestyle player.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.