During the forecast period, retail volume and constant value sales of fine wines/champagne and whiskey will see no more than marginal growth. Robust demand growth for wine fines will be largely offset by declining demand for luxury brandy.
The Macallan is striving to break the stranglehold of vintage spirits in luxury spirits. Between late 2021 and July 2022, it launched a number of limited edition products with no age mark.
While most local still drink entry-level brands day-to-day, the share of the revenue coming from wine fines and luxury spirts will continue to grow during the forecast period. Fine wines and luxury spirts will increasingly be used for celebrating, collecting and investing.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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