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Country Report

Fine Wines/Champagne and Spirits in

Fine Wines/Champagne and Spirits in Poland

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economic prosperity boosts demand for fine wines/champagne and spirits

Polish consumers are increasingly embracing fine wines/champagne and spirits, especially traditional vodka and products of foreign origin, such as whiskies, champagne, wine and brandy. The trend is fuelled by an increase in the ranks of the affluent and overall growth in disposable incomes, which is stimulating consumer demand for high quality aspirational products.

The desire to own aspirational products drives sales

Many consumers in Poland are drawn to ostentatious/conspicuous luxury brands which are very visible and which are bought to both enjoy and convey their social standing. Luxury alcoholic beverages of conspicuous luxury brands are also often offered at organised public events which encourage consumers to aspire to a certain lifestyle, all of which appeal to the Polish psyche.

Demand for aspirational alcoholic beverages set to rise

Sales of fine wines/champagne and spirits in relation to those of non-luxury wines and spirits remained minor in 2017. However, in most categories, fine products continued to outperform their non-luxury counterparts.

COMPETITIVE LANDSCAPE

International brands are the most coveted

The category remains highly fragmented thanks to a wide range of products in different categories. However, Wyborowa remained a leading distributor in 2016 thanks to the popularity of Pernod Ricard’s Ballantine’s, Chivas Regal and Martell brands, while Grey Goose, Moët & Chandon, Dom Pérignon, Johnnie Walker and José Cuervo remain the most coveted.

Advertising and sponsorship bans hinder category sales

Due to a ban on advertising of alcoholic drinks following the 26 October 1982 Act on Upbringing in Sobriety and Alcoholism Prevention, retailers focus on maximising product displays in stores and on providing professional customer service. Leading brand owners also organise events, such as tasting sessions, workshops, presentations, specialised courses and business meetings, although sponsorship of events is also forbidden by Polish law on all brands of alcoholic drinks with an alcohol content of over 18%.

Players differentiate via price segmentation and distribution channels

Industry players in this category endeavour to differentiate their brands through a number of strategies including price segmentation and method of distribution to appeal to a wider target audience. Generally, the higher the price positioning, the more direct and personal communication with the target group.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fine Wines/Champagne and Spirits in Poland?
What are the major brands in Poland?
How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Fine Wines/Champagne and Spirits in Poland - Category analysis

HEADLINES

PROSPECTS

Economic prosperity boosts demand for fine wines/champagne and spirits

The desire to own aspirational products drives sales

Demand for aspirational alcoholic beverages set to rise

COMPETITIVE LANDSCAPE

International brands are the most coveted

Advertising and sponsorship bans hinder category sales

Players differentiate via price segmentation and distribution channels

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods on the rise

Ongoing growth march for luxury goods in 2017

Global brands are synonymous with luxury and predominate in the Polish market

Growing trend in internet channel, particularly as a tool to engage directly with wealthy consumers

Luxury goods market set to see more competition over the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fine Wines/Champagne and Spirits in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Economic prosperity boosts demand for fine wines/champagne and spirits

The desire to own aspirational products drives sales

Demand for aspirational alcoholic beverages set to rise

COMPETITIVE LANDSCAPE

International brands are the most coveted

Advertising and sponsorship bans hinder category sales

Players differentiate via price segmentation and distribution channels

Overview

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Samples (FAQs about samples):

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Table of Contents

Fine Wines/Champagne and Spirits in Poland - Category analysis

HEADLINES

PROSPECTS

Economic prosperity boosts demand for fine wines/champagne and spirits

The desire to own aspirational products drives sales

Demand for aspirational alcoholic beverages set to rise

COMPETITIVE LANDSCAPE

International brands are the most coveted

Advertising and sponsorship bans hinder category sales

Players differentiate via price segmentation and distribution channels

CATEGORY DATA

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods on the rise

Ongoing growth march for luxury goods in 2017

Global brands are synonymous with luxury and predominate in the Polish market

Growing trend in internet channel, particularly as a tool to engage directly with wealthy consumers

Luxury goods market set to see more competition over the forecast period

MARKET INDICATORS

MARKET DATA

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