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Country Report

Fine Wines/Champagne and Spirits in

Fine Wines/Champagne and Spirits in Poland

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

With little cause for celebration in 2020, champagne suffers biggest hit

Fine wines/champagne and spirits registered a double-digit fall in retail current value due to COVID-19. While fine wines/champagne and spirits continued to be consumed at home in 2020, foodservice volume plummeted.

Wyborowa’s leadership supported by wide product portfolio, driven by luxury whiskies

Wyborowa retained its dominant position in fine wines/champagne and spirits in 2019, with value share increasing by five percentage points. However, Diageo Polska was the strongest performer in terms of increasing value share, due to the strong performance of its luxury whiskies brand, Johnnie Walker Blue Label.

Consumers appreciate specialist advice, but e-commerce records strong performance

E-commerce sales had been growing prior to COVID-19, with the pandemic giving the channel an extra fuel injection. Grocery retailers remain the dominant distribution channel for fine wines/champagne and spirits in Poland in 2020.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fine Wines/Champagne and Spirits in Poland?
What are the major brands in Poland?
How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Fine Wines/Champagne and Spirits in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

With little cause for celebration in 2020, champagne suffers biggest hit

Wyborowa’s leadership supported by wide product portfolio, driven by luxury whiskies

Consumers appreciate specialist advice, but e-commerce records strong performance

RECOVERY AND OPPORTUNITIES

If disposable incomes continue to rise, then value growth will continue on same trajectory as review period

Luxury whiskies and fine wines have most growth potential

Millennials driving value growth and focusing on quality over quantity

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Fine Wines/Champagne and Spirits in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

With little cause for celebration in 2020, champagne suffers biggest hit

Wyborowa’s leadership supported by wide product portfolio, driven by luxury whiskies

Consumers appreciate specialist advice, but e-commerce records strong performance

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fine Wines/Champagne and Spirits in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

With little cause for celebration in 2020, champagne suffers biggest hit

Wyborowa’s leadership supported by wide product portfolio, driven by luxury whiskies

Consumers appreciate specialist advice, but e-commerce records strong performance

RECOVERY AND OPPORTUNITIES

If disposable incomes continue to rise, then value growth will continue on same trajectory as review period

Luxury whiskies and fine wines have most growth potential

Millennials driving value growth and focusing on quality over quantity

CATEGORY DATA

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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