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Country Report

Fine Wines/Champagne and Spirits in

Fine Wines/Champagne and Spirits in Poland

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Polish consumers are shifting towards more sophisticated alcoholic drinks

The Polish alcohol drinks market has traditionally been dominated by cheap products, preferably with a high percentage of pure alcohol. For years, price and alcohol content determined the popularity of a given drink, with consumers’ main aim being to get drunk cheaply.

Whiskies remain the most fashionable drinks, particularly premium variants

In Poland, whiskies have been fashionable for several years now. The cheapest blended whiskies cost little more than the average vodka, at around PLN40 for a 0.

Strong growth potential for premium spirits in Poland

The development of premium alcoholic drinks in Poland perfectly illustrates trends in the wider luxury goods market. Polish consumers have become more curious about new tastes and experiences.

COMPETITIVE LANDSCAPE

Premium alcoholic drinks becoming more widely available

The dominant channel for premium spirits in 2018 remained specialist stores, where staff offer customers expert advice and the opportunity to sample a given drink. Wine shops are particularly popular, with the Wine World chain offering wines and spirits from various regions of the world.

Consumers are looking for novel products

Polish consumers are looking for new products and flavours in alcoholic drinks. They want to experiment with alcoholic drinks previously considered exotic, such as rum, gin or cognac, preferably with a premium positioning.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fine Wines/Champagne and Spirits in Poland?
What are the major brands in Poland?
How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Fine Wines/Champagne and Spirits in Poland - Category analysis

HEADLINES

PROSPECTS

Polish consumers are shifting towards more sophisticated alcoholic drinks

Whiskies remain the most fashionable drinks, particularly premium variants

Strong growth potential for premium spirits in Poland

COMPETITIVE LANDSCAPE

Premium alcoholic drinks becoming more widely available

Consumers are looking for novel products

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Sales of luxury goods being driven by the growing number of affluent Poles

Desire for social recognition fuels demand for luxury goods

Luxury goods continues to be dominated by global brands

Traditional store-based outlets dominate sales but an omni-channel approach is becoming standard

Luxury goods in Poland expected to perform very well over the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Fine Wines/Champagne and Spirits in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Polish consumers are shifting towards more sophisticated alcoholic drinks

Whiskies remain the most fashionable drinks, particularly premium variants

Strong growth potential for premium spirits in Poland

COMPETITIVE LANDSCAPE

Premium alcoholic drinks becoming more widely available

Consumers are looking for novel products

Overview

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Table of Contents

Fine Wines/Champagne and Spirits in Poland - Category analysis

HEADLINES

PROSPECTS

Polish consumers are shifting towards more sophisticated alcoholic drinks

Whiskies remain the most fashionable drinks, particularly premium variants

Strong growth potential for premium spirits in Poland

COMPETITIVE LANDSCAPE

Premium alcoholic drinks becoming more widely available

Consumers are looking for novel products

CATEGORY DATA

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Sales of luxury goods being driven by the growing number of affluent Poles

Desire for social recognition fuels demand for luxury goods

Luxury goods continues to be dominated by global brands

Traditional store-based outlets dominate sales but an omni-channel approach is becoming standard

Luxury goods in Poland expected to perform very well over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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