Double-digit growth was registered by fine champagne in 2021 in both volume and current value terms, with slowing but still strong growth expected in 2022. As a relatively niche category in China, given the small base and limited audience, fine champagne has stronger growth potential than overall fine wines.
With premiumisation being the main theme in the baijiu category, multiple premiumisation strategies in terms of product upgrading and pricing are being tailored by manufacturers to further boost value sales of luxury spirits, given the weakening volume growth. Raising prices is currently one of the dominant strategies adopted by distillers.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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