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Country Report

Fine Wines/Champagne and Spirits in

Fine Wines/Champagne and Spirits in China

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 causes slowdown in category sales due to decreased consumption and cancellation of festivals and ban on gatherings

There was an overall slowdown in retail value sales growth in 2020 in fine wines/champagne and spirits sales in China, with a mixed performance seen across the categories. Sales of luxury spirits were impacted by decreased consumption as government measures to halt the spread of the virus included the cancellation of festivals and all social gatherings.

Robust growth for e-commerce thanks to the wide availability of the category via this channel

This category benefits from the wide availability of luxury alcoholic drinks products in major business-to-consumer platforms such as Tmall and JD.com, as well as alcoholic drinks specialists such as 1919.

Decline in international retail expenditure due to decimation in inbound arrivals

According to Euromonitor International, inbound arrivals dropped significantly in 2020 due to the travel bans put in place by the government on non-Chinese citizens to reduce the number of confirmed imported cases in the country. Inbound arrivals of foreigners dropped to near zero after this policy was implemented from April onwards.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fine Wines/Champagne and Spirits in China?
What are the major brands in China?
How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Fine Wines/Champagne and Spirits in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 causes slowdown in category sales due to decreased consumption and cancellation of festivals and ban on gatherings

Robust growth for e-commerce thanks to the wide availability of the category via this channel

Decline in international retail expenditure due to decimation in inbound arrivals

RECOVERY AND OPPORTUNITIES

Industry players adapt and advance their operational strategies in light of the pandemic

Anticipated recovery for fine wines/champagne and spirits

COVID-19 stimulates longer term industry changes while Maotai Group and Baidu create first digital wine museum

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Fine Wines/Champagne and Spirits in China

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 causes slowdown in category sales due to decreased consumption and cancellation of festivals and ban on gatherings

Robust growth for e-commerce thanks to the wide availability of the category via this channel

Decline in international retail expenditure due to decimation in inbound arrivals

Overview

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Table of Contents

Fine Wines/Champagne and Spirits in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 causes slowdown in category sales due to decreased consumption and cancellation of festivals and ban on gatherings

Robust growth for e-commerce thanks to the wide availability of the category via this channel

Decline in international retail expenditure due to decimation in inbound arrivals

RECOVERY AND OPPORTUNITIES

Industry players adapt and advance their operational strategies in light of the pandemic

Anticipated recovery for fine wines/champagne and spirits

COVID-19 stimulates longer term industry changes while Maotai Group and Baidu create first digital wine museum

CATEGORY DATA

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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