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Learn moreJan 2021
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There was an overall slowdown in retail value sales growth in 2020 in fine wines/champagne and spirits sales in China, with a mixed performance seen across the categories. Sales of luxury spirits were impacted by decreased consumption as government measures to halt the spread of the virus included the cancellation of festivals and all social gatherings.
This category benefits from the wide availability of luxury alcoholic drinks products in major business-to-consumer platforms such as Tmall and JD.com, as well as alcoholic drinks specialists such as 1919.
According to Euromonitor International, inbound arrivals dropped significantly in 2020 due to the travel bans put in place by the government on non-Chinese citizens to reduce the number of confirmed imported cases in the country. Inbound arrivals of foreigners dropped to near zero after this policy was implemented from April onwards.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Fine Wines/Champagne and Spirits in China market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.