Sales of the Mexican spirit tequila have been growing for several years in the UK. With a reputation as a party drink, producers have also been exploring its potential as a luxury tipple, which could gain particular momentum among younger adults.
Spirits from the US could also see major growth in the UK, particularly mezcal and American whiskey. Jack Daniels sold well during the pandemic, although in recent years, sales of American spirits have been hampered by trade sanctions between the EU and UK, and the US.
Over the past few decades, luxury cognac has become associated with American hip-hop and rap stars such as Snoop Dog, with many of them having endorsed cognac houses over the years. Kanye West has referenced Hennessy in his songs and reportedly keeps a bottle backstage at his concerts, while 50 Cent and Jay-Z have both recently launched their own cognac lines in collaboration with French cognac houses.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.See All of Our Definitions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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