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Fine Wines/Champagne and Spirits in
Mexico

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Changes in consumer preference and new product development drive the growth of fine champagne

In 2018, fine champagne was the best performing category in fine wines/champagne and spirits. It has become fashionable among high-income young adults to order a bottle of champagne when out clubbing or serve it during dinners with friends and family.

Limited editions attract first-time buyers

In the same way that Moët & Chandon Rosé Imperial and Moët & Chandon Nectar Impérial Urban Jungle have attracted new consumers to fine champagne, other types of spirits have also benefited from the launch of limited editions. Examples of recent launches include a Grey Goose vodka whose bottle was designed by the French artist Quentin Monge; Tequila Don Julio Reposado Dos Barricas, which has been aged in two different barrels, one being a Buchanan’s whisky barrel that gives a smoky taste to the tequila; Dom Pérignon Vintage 2009 champagne, which included luminous packaging created by the Japanese artist Tokujin Yoshioka; Buchanan’s 18 Special Reserve, produced in collaboration with Jan Hendrix.

COMPETITIVE LANDSCAPE
Tequila brands lead fine wines/champagne and spirits

Tequila is part of Mexico’s identity and is a popular spirit across all income groups thanks to a wide range of products and prices. It is not surprising, therefore, that the two leading brands in fine wines/champagne and spirits are both tequilas, namely Don Julio and Herradura.

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Fine Wines/Champagne and Spirits in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fine Wines/Champagne and Spirits in Mexico?
  • What are the major brands in Mexico?
  • How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Fine Wines/Champagne and Spirits in Mexico - Category analysis

HEADLINES

PROSPECTS

Changes in consumer preference and new product development drive the growth of fine champagne
Limited editions attract first-time buyers

COMPETITIVE LANDSCAPE

Tequila brands lead fine wines/champagne and spirits

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Goods in Mexico - Industry Overview

EXECUTIVE SUMMARY

Luxury goods in Mexico remains a dynamic industry
Luxury goods benefiting from macroeconomic stability in Mexico
Luxury goods remains fragmented despite strong players
Brand owners and retailers support luxury goods internet retailing
Luxury goods expected to continue to perform well

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources