Fine Wines/Champagne and Spirits in Mexico

PROSPECTS

Spirits producers add value with limited editions

In the same way that Moët & Chandon Rosé Imperial and Moët & Chandon Nectar Impérial Urban Jungle have attracted new consumers to fine champagne, other types of spirits have also benefited from the launch of limited editions. Fine wines/champagne and spirits are often offered as gifts during special celebrations such as Father’s Day or Christmas, so special editions are popular at this time.

Fine champagne posts a bubbling performance

In 2019, fine champagne was the best-performing category in fine wines/champagne and spirits. It has become fashionable among high-income young adults to order a bottle of champagne when out clubbing or serve it during dinners with friends and family.

Much love is shown for the homegrown spirits

Luxury tequila is more frequently consumed than other categories of fine wines/champagne and spirits. Tequila is part of Mexico’s cultural identity and is commonly drunk during parties and all other sorts of celebration throughout the year.

COMPETITIVE LANDSCAPE

Leading tequila brands go the distance – by age and by transport

Boosted by its strong tradition in Mexico, tequila is a popular spirit across all income groups also thanks to a wide range of products and prices. It is not surprising, therefore, that two of the three leading brands in fine wines/champagne and spirits are tequilas, namely Don Julio and Herradura.

Patrón turns its attention to the homeland

Despite being produced in Mexico, Patrón’s main market continues to be the US, since the tequila brand was originally created for exporting purposes. However, over the review period the brand decided to expand its footprint beyond the US and increase its sales in other countries including Mexico.

Chivas Regal tries to strike gold with new launch

In 2019, Chivas Regal XV was launched by Pernod Ricard Mexico. The blended Scotch whisky is aged for 15 years and finished in Grande Champagne Cognac casks.

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