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The closure of on-trade establishments for trade other than takeaway or delivery services for long periods of time during the COVID-19 pandemic was not enough to prevent declining retail sales for fine wines/champagne and spirits in 2020. Even though some switch to retail was inevitable, Mexicans found themselves with little to celebrate during the health crisis.
Some 21 local authorities introduced a prohibition on alcohol sales, or a “dry law” early in the pandemic, while other regions followed suit at later dates. The states of Tabasco, Yucatán, Sinaloa and Puebla introduced total bans on alcohol sales.
E-commerce sales of fine wines/champagne and spirits benefited considerably in Mexico during the pandemic. Wealthier consumers tend to be more confident in using online commerce and many appreciated the ability to order these products from home and enjoy the contactless delivery services offered by e-commerce vendors during the health crisis.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.