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The panic buying and stockpiling effect that benefited many food and drink categories in 2020 did not benefit fine wines/champagne and spirits. In terms of alcoholic drinks, there was some stockpiling, but this tended to favour beers and non-fine spirits such as rum rather than the fine products contained in this category.
Although sales increased with the easing of the stricter lockdown measures in May 2020, the category continued to suffer from the ban on mass gatherings and social events. With fewer opportunities to share a great bottle of champagne or raise a toast at a celebration, the category recorded a much lower rate of sales with fine champagne suffering a particularly dramatic decline in sales.
The world leader in luxury spirits, Pernod-Ricard, aims to catch the world leader Diageo by pursuing major acquisition as it continues to grow. The company is particularly focused on expanding its upscale brand portfolio.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.