Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Fine Wines/Champagne and Spirits in

Fine Wines/Champagne and Spirits in Turkey

Jan 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 hits sales of fine wine and luxury spirits hard in 2020 as consumers seek lower-cost alternatives

The COVID-19 pandemic and associated lockdowns and economic difficulties had a strong negative impact on the sale of fine wines and luxury spirits in 2020, notably in Q2. While a gradual recovery in sales was expected over subsequent quarters, all categories recorded strong negative value growth for the year.

Lack of tourists hits restaurant sales of fine wines and champagne as consumers turn to shopping in local stores

Prior to COVID-19, a high proportion of tourists in restaurants would purchase fine wines and champagne, notably in Istanbul. However, sales via this channel were heavily curtailed during the first half of 2020 by the vastly reduced number of tourists.

Slower growth for Pernod Ricard Türkiye as Moët & Chandon Brut Imperial becomes leading brand in 2020

Leading player Pernod Ricard Türkiye Ltd recorded slower value growth in 2019 as Moët & Chandon Brut Imperial from third-ranked Moët Hennessy Louis Vuitton Turkiye became the leading brand by value share, overtaking Chivas Regal 18 YO with which it was previously tied in top position. Moët & Chandon is particularly popular among consumers seeking champagne for a celebration, who are happy to pay for the quality.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fine Wines/Champagne and Spirits in Turkey?
What are the major brands in Turkey?
How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

Want to find out more about this report?

Request more information

Fine Wines/Champagne and Spirits in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 hits sales of fine wine and luxury spirits hard in 2020 as consumers seek lower-cost alternatives

Lack of tourists hits restaurant sales of fine wines and champagne as consumers turn to shopping in local stores

Slower growth for Pernod Ricard Türkiye as Moët & Chandon Brut Imperial becomes leading brand in 2020

RECOVERY AND OPPORTUNITIES

Persistent negative value growth expected as high taxes and currency fluctuations impact domestic demand over the forecast period

E-commerce set to remain off-limits as a sales channel for fine wines/champagne and spirits

Further tax increases set to continue driving local purchases to duty-free shops

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Fine Wines/Champagne and Spirits in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 hits sales of fine wine and luxury spirits hard in 2020 as consumers seek lower-cost alternatives

Lack of tourists hits restaurant sales of fine wines and champagne as consumers turn to shopping in local stores

Slower growth for Pernod Ricard Türkiye as Moët & Chandon Brut Imperial becomes leading brand in 2020

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Fine Wines/Champagne and Spirits in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 hits sales of fine wine and luxury spirits hard in 2020 as consumers seek lower-cost alternatives

Lack of tourists hits restaurant sales of fine wines and champagne as consumers turn to shopping in local stores

Slower growth for Pernod Ricard Türkiye as Moët & Chandon Brut Imperial becomes leading brand in 2020

RECOVERY AND OPPORTUNITIES

Persistent negative value growth expected as high taxes and currency fluctuations impact domestic demand over the forecast period

E-commerce set to remain off-limits as a sales channel for fine wines/champagne and spirits

Further tax increases set to continue driving local purchases to duty-free shops

CATEGORY DATA

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports