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Learn moreJan 2021
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The COVID-19 pandemic and associated lockdowns and economic difficulties had a strong negative impact on the sale of fine wines and luxury spirits in 2020, notably in Q2. While a gradual recovery in sales was expected over subsequent quarters, all categories recorded strong negative value growth for the year.
Prior to COVID-19, a high proportion of tourists in restaurants would purchase fine wines and champagne, notably in Istanbul. However, sales via this channel were heavily curtailed during the first half of 2020 by the vastly reduced number of tourists.
Leading player Pernod Ricard Türkiye Ltd recorded slower value growth in 2019 as Moët & Chandon Brut Imperial from third-ranked Moët Hennessy Louis Vuitton Turkiye became the leading brand by value share, overtaking Chivas Regal 18 YO with which it was previously tied in top position. Moët & Chandon is particularly popular among consumers seeking champagne for a celebration, who are happy to pay for the quality.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.