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Country Report

Fine Wines/Champagne and Spirits in

Fine Wines/Champagne and Spirits in Turkey

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite the adverse economic and political conditions, fine wines/champagne and spirits continues to grow

Fine wine/champagne and spirits registered strong growth in Turkey in 2017 compared with the review period CAGRs in current value and volume terms as decreasing consumer confidence as a result of political unrest, terrorist attacks and an attempted coup in July 2016 had started to recover in 2017. The economic and political conditions in the country are expected to further improve from 2018 onwards, increasing consumer demand and driving growth of tourism and consumer foodservice in the country, which will, in turn, positively affect the performance of fine wines/champagne and spirits.

Increased excise taxes continue to be a major barrier to volume sales growth

Turkey normally makes price hikes due to excise tax twice a year on alcoholic drinks and tobacco products. Turkish consumers therefore often prefer to purchase fine wines in duty-free shops as taxes are rising and duty free is cheaper.

COMPETITIVE LANDSCAPE

Competition among well-known brands

Fine wines/champagne and spirits is a highly fragmented category and is characterised by the constant launch of limited edition bottles throughout the year. The most coveted brands in Turkey are Dom Pérignon, Johnnie Walker Gold Label Reserve, Chivas Regal, and Moët & Chandon Brut Imperial due to strong brand awareness and wide distribution.

Increasingly tight measures on promotions

Due to new alcohol registrations, the advertisement of alcoholic drinks has been banned since June 2013 in addition to sponsorship of sporting events. Shops, bars and restaurants are no longer allowed to advertise alcoholic drinks with outside neon signs, logos or slogans.

Manufacturers focus on higher-quality new product developments

There is rising demand for better quality and more premium products among higher-income groups. Fine wines and luxury spirits received investment in terms of new launches.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fine Wines/Champagne and Spirits in Turkey?
What are the major brands in Turkey?
How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Fine Wines/Champagne and Spirits in Turkey - Category analysis

HEADLINES

PROSPECTS

Despite the adverse economic and political conditions, fine wines/champagne and spirits continues to grow

Increased excise taxes continue to be a major barrier to volume sales growth

COMPETITIVE LANDSCAPE

Competition among well-known brands

Increasingly tight measures on promotions

Manufacturers focus on higher-quality new product developments

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

Luxury goods declines in 2017 as a result of poor performances by luxury cars and hotels

Luxury goods for men become growth driver

New luxury brands intensify the competition

Growth through the omni-channel

Positive outlook

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fine Wines/Champagne and Spirits in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Despite the adverse economic and political conditions, fine wines/champagne and spirits continues to grow

Increased excise taxes continue to be a major barrier to volume sales growth

COMPETITIVE LANDSCAPE

Competition among well-known brands

Increasingly tight measures on promotions

Manufacturers focus on higher-quality new product developments

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Fine Wines/Champagne and Spirits in Turkey - Category analysis

HEADLINES

PROSPECTS

Despite the adverse economic and political conditions, fine wines/champagne and spirits continues to grow

Increased excise taxes continue to be a major barrier to volume sales growth

COMPETITIVE LANDSCAPE

Competition among well-known brands

Increasingly tight measures on promotions

Manufacturers focus on higher-quality new product developments

CATEGORY DATA

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

Luxury goods declines in 2017 as a result of poor performances by luxury cars and hotels

Luxury goods for men become growth driver

New luxury brands intensify the competition

Growth through the omni-channel

Positive outlook

MARKET INDICATORS

MARKET DATA

SOURCES

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