Leading distiller Diageo Plc (GBO) has made a series of high-end acquisitions in recent years such as the purchase of Aviation gin in 2020, with this reflecting the company’s focus on developing its portfolio of luxury goods. Meanwhile, Pernod Ricard has also been investing in its expansion plans with it acquiring the super-premium Malfy brand of Italian gin and Rabbit Hole super premium bourbon.
The sale of alcoholic drinks via e-commerce is prohibited in Turkey. This is unlikely to change over the forecast period, as the government believes allowing online sales could result in higher levels of underage drinking and alcohol addiction.
Despite the expected recovery in retail volume terms in 2022, overall retail volume sales of fine wines/Champagne and spirits look set to decline during the early years of the forecast period. Many Turks will likely exercise caution in their discretionary spending habits due to high rates of inflation and the ongoing economic fallout from COVID-19.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.
See All of Our DefinitionsThis report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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