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Fine Wines/Champagne and Spirits in
Australia

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Premiumisation

Consumers search for authenticity and an element of experimentation when they buy fine wines/champagne and spirits. The price tag or the brand label is no longer enough to justify the premium price.

Lack of an experiential element

When it comes to fine wines/champagne and spirits, the retail environment in Australia lacks the experiential element. Whilst a lot of attention is paid to the experiences consumers have when buying other luxury goods, this category lacks that experiential element.

Capitalising on heritage and sustainability

Fine wines/champagne and spirits companies that are able to justify their premium prices by keeping their rich heritage intact are more likely to maintain or even gain share. Many companies are now trying to revive their heritage.

COMPETITIVE LANDSCAPE
Collaborations with other industries

Collaborations with companies from unrelated industries is an effective way of sharing consumer bases and building upon each other’s brand identities. A good example is a collaboration between Aston Martin and LVMH Moët Hennessy Louis Vuitton, which are two luxury companies that do not directly compete with each other, with both able to benefit from the partnership.

Moët & Chandon leads

With continual innovation and strategic collaborations, Moët & Chandon has been able to maintain its leading brand position for many years. In 2018, the brand released its Rose Capsule Collection, a limited-edition bottle paying a tribute to Madame de Pompadour.

Innovation to maintain consumers’ interest

Moët & Chandon’s pioneering MCIII is one of the only products that blends Grand Cru vintage champagne into still wine. Being able to incorporate three vintages of sparkling wine into a blend of oaked and unoaked still wine is an extremely difficult and costly process, which sets Moët & Chandon apart from its competition.

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Fine Wines/Champagne and Spirits in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fine Wines/Champagne and Spirits in Australia?
  • What are the major brands in Australia?
  • How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Fine Wines/Champagne and Spirits in Australia - Category analysis

HEADLINES

PROSPECTS

Premiumisation
Lack of an experiential element
Capitalising on heritage and sustainability

COMPETITIVE LANDSCAPE

Collaborations with other industries
Moët & Chandon leads
Innovation to maintain consumers’ interest

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Goods in Australia - Industry Overview

EXECUTIVE SUMMARY

Attractive macroeconomic factors lead to growth
Sustainability is more important than ever
International brands win with major mergers and acquisitions
The growing importance of an omnichannel approach
The incorporation of technology

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources