Despite a relaxing of restrictions in 2022, some consumers are likely to remain wary of spending time in public spaces with the virus still in circulation, and therefore will prefer to continue to entertain friends and family at home or treat themselves, with a high proportion of Australians drinking less but higher-quality premium drinks. They will prefer more complex and expensive alcoholic beverages across all categories of fine wines/champagne and spirits as they seek a better taste experience.
Many brands of Australian spirits were able to successfully shift their sales via off-premise channels and continued to invest in their online capabilities during the pandemic. Moreover, many Australian spirits have a premium and super premium positioning, which benefited demand during the pandemic when consumers were unable to travel, domestically or internationally, and therefore, had higher disposable incomes.
Value sales of fine wines/champagne and spirits (at constant 2022 prices), are expected to continue to grow over the forecast period, although at gradually decelerating rates. A trend among local consumers to “treat” themselves with fine wines/champagne and spirits is expected to further drive sales.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.See All of Our Definitions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!