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Fine wines/champagne and spirits posted robust growth in retail volume and current value sales in 2019, and looks set to continue expanding at a healthy pace in both respects over the forecast period. The category is well placed to benefit from the increasing tendency of affluent consumers to spend money on sensory experiences rather than material possessions.
Fine champagne registered the fastest growth in retail volume and current value sales in 2019, and is expected to remain the most dynamic performer over the forecast period. The fact that champagne is increasingly purchased as a gift for special occasions in Australia will continue to boost demand in category.
As rates of employment and spending power among women in Australia rise, female consumers are becoming a more important target group for fine wines/champagne and spirits producers. Over the forecast period, it is expected producers will step up efforts to appeal to this group by introducing new products or flavour variants and more “feminine” packaging designs.
Moët Hennessy maintained its commanding lead in fine wines/champagne and spirits in 2018 with a broad portfolio that covers multiple categories and offers globally renowned brands such as Moët & Chandon, Belvedere and Hennessy. In 2019, the company teamed up with iconic Australian swimwear brand Seafolly for a third time to launch the Chandon X Seafolly collection for the summer season.
Pernod Ricard remained the second leading player in fine wines/champagne and spirits in 2018. The company’s marketing strategy is heavily focused on the provenance and heritage of its brands.
LVMH Moët Hennessy Louis Vuitton SA, the global parent company of Moët Hennessy Australia, acquired French rosé wine producer Chateau du Galoupet in May 2019. Prompted by growing international interest in rosé wine, this acquisition is notable partly because it brings rosé wine into the LVMH portfolio for the first time, but also for the fact that Chateau du Galoupet products retail at considerably lower prices than most other alcoholic drinks brands owned by the group.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.