Fine Wines/Champagne and Spirits in Australia

2020 IMPACT

Although alcohol consumption increases during lockdown sales of fine wines/champagne and spirits are negatively impacted by the pandemic in 2020

The COVID-19 pandemic had a negative impact on retail value sales of fine wines/champagne and spirits during 2020, mainly because many Australians were more price sensitive as a result of economic uncertainty due to the pandemic. However, with the country in full lockdown mode for six weeks from the end of March, alcohol consumption at home increased according to a study by The Australian National University (ANU).

Locally produced wines/champagne and spirits are gaining in popularity in 2020

Australian consumers are increasingly favouring locally produced products, including wines/champagne and spirits resulting in a shift from luxury international fine wines/champagne and spirits towards locally produced products. Furthermore, consumers are showing greater interest in products perceived to provide more authentic experiences via a combination of brand heritage, artisanship, traditional production methods, superior quality ingredients etc.

The luxury gifting trend boosts innovation in champagne in 2020

The fact that champagne is increasingly purchased as a gift for special occasions in Australia will continue to boost innovation in the category. Many champagne producers are attempting to generate gift purchases by developing limited edition varieties and making their brands available in decorative packs comprising ornate wooden boxes, personalised bottle labels, glass flutes etc.

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