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Country Report

Fine Wines/Champagne and Spirits in

Fine Wines/Champagne and Spirits in Hong Kong, China

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Strong local demand not capable of compensating for loss of inbound tourist trade

Fine wines/champagne and spirits experienced a less dramatic impact from COVID-19 than personal luxury categories, largely as a result of its strong local consumer base. While on-trade sales were seriously affected by the forced closure of catering businesses and premises selling alcoholic drinks for nearly half of 2020, many consumers shifted to off-trade channels to purchase alcohol.

Aggressive online promotional activity

During the COVID-19 crisis, retailers and producers engaged in aggressive promotional activity as they competed for the attention of local consumers. This was a particularly prominent feature of the online arena, as players targeted the general shift to e-commerce in the context of consumer concerns about viral transmission in physical stores and the appeal of the convenience and safety of online shopping.

E-commerce gains share

E-commerce saw a significant rise in its share of sales across luxury industries in 2020, including fine wines/champagne and spirits, as consumers appreciated the reduced risk of viral transmission and the convenience of 24/7 shopping and home delivery provided by the channel. Wine and spirits producers and retailers launched aggressive online promotions of luxury products with free home delivery.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fine Wines/Champagne and Spirits in Hong Kong, China?
What are the major brands in Hong Kong, China?
How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Fine Wines/Champagne and Spirits in Hong Kong, China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong local demand not capable of compensating for loss of inbound tourist trade

Aggressive online promotional activity

E-commerce gains share

RECOVERY AND OPPORTUNITIES

Local consumption and lower-priced products to drive recovery

Digital activity has key role to play

Trend towards local craft gin offers potential

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025

Luxury Goods in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Fine Wines/Champagne and Spirits in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Strong local demand not capable of compensating for loss of inbound tourist trade

Aggressive online promotional activity

E-commerce gains share

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Fine Wines/Champagne and Spirits in Hong Kong, China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong local demand not capable of compensating for loss of inbound tourist trade

Aggressive online promotional activity

E-commerce gains share

RECOVERY AND OPPORTUNITIES

Local consumption and lower-priced products to drive recovery

Digital activity has key role to play

Trend towards local craft gin offers potential

CATEGORY DATA

Luxury Goods in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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