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Fine Wines/Champagne and Spirits in
Hong Kong, China

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Fine wines benefits from free-trade agreement with China

Since the removal of custom duties on wine in 2008 Hong Kong has developed into a trading and distribution centre for wine in the region. This position received a further boost after Hong Kong reached an agreement with government in Mainland China to include wine under its Closer Economic Partnership Arrangement (CEPA) free-trade agreement.

Fine champagne benefits from new consumption occasions

Fine champagne was the most dynamic category throughout the review period and this has continued in 2018. While in the past fine champagne was typically only consumed during celebrations and special occasions there has been steady growth in consumption occasions thanks to it becoming more widely drunk due to its taste.

Luxury spirits limited by perception of being for older drinkers

While luxury spirits continues to register positive value growth in 2018, with this set to continue into the forecast period, growth remains slower than in fine wines/champagne. Many consumers continue to stay away from many luxury spirits such as luxury brandy and cognac, as they are perceived to be for more mature consumers.

COMPETITIVE LANDSCAPE
Moët Hennessy Diageo extends lead

Moët Hennessy Diageo Hong Kong Ltd saw strong growth in current value terms in 2017 with it further extending its lead. The company offers popular brands including Moët & Chandon, Veuve Clicquot Ponsardin and Dom Pérignon in fine champagne, Hennessy XO in luxury brandy and cognac, and the well-known Johnnie Walker brand in luxury whiskies.

Pol Roger the choice of royalty

After Moët & Chandon and Veuve Clicquot Ponsardin, Pernod Ricard Hong Kong Ltd’s Pol Roger was the most dynamic brand in 2017 in fine wines/champagne and spirits. The brand has received attention thanks to its royal association, with it being served at the last three royal weddings, the most recent being that of Princess Eugenie and Mr Jack Brooksbank in 2018.

Burgundy sees strong demand

Although volume sales remain fairly small there is growing demand for Burgundy within other fine wine in Hong Kong, which is coming from the increasingly sophisticated tastes of the local consumer base. For example, Perrot-Minot has seen strong growth for its range of elegant and sophisticated range of Burgundian red wines.

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Fine Wines/Champagne and Spirits in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fine Wines/Champagne and Spirits in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Fine Wines/Champagne and Spirits in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Fine wines benefits from free-trade agreement with China
Fine champagne benefits from new consumption occasions
Luxury spirits limited by perception of being for older drinkers

COMPETITIVE LANDSCAPE

Moët Hennessy Diageo extends lead
Pol Roger the choice of royalty
Burgundy sees strong demand

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Goods in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues its recovery
Consumer confidence returns
Electric cars and “The China Dream” influence demand
Internet retailing gains interest
Positive outlook for luxury goods despite challenges

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources