Fine Wines/Champagne and Spirits in Romania

PROSPECTS

Fine wines/champagne and spirits evolves

Fine wines/champagne and spirits in Romania evolved over the review period, offering in 2018 almost any product or brand that a consumer could demand. Romania has the same consumer habits as any European market.

Step towards development is consumer education

According to specialists in the market, Romania does not have a well-formed consumption culture of luxury spirits or fine wines. The reality is that the country needs specialists to further promote sales because, without them, Romania will remain unprepared.

Market opportunities

Fine wines/champagne and spirits in Romania is driven by consumption habits, urbanisation, changing lifestyles and high disposable incomes. The popularity of luxury alcoholic drinks during social celebrations and an ageing population that prefers special and unique experiences with regard to alcoholic drinks are other driving factors.

COMPETITIVE LANDSCAPE

Fragmented competitive landscape

Competition within fine wines/champagne and spirits in Romania is widespread, with consistent growth over the years. The category is fragmented because of the presence of many local and international companies, with low value share held by all players present.

Luxury gifting as an opportunity for fine wines/champagne and spirits in Romania

Whether related to a festive holiday, a special event, or another gifting occasion, the opportunity of luxury brands to benefit from gifting is essential. Unlike designer apparel, luxury cars or designer clothing accessories, which are incredibly expensive, luxury spirits and fine wines have the benefit of being a more affordable luxury.

New entrant to luxury spirits

A new Russian vodka brand entered Romania in one of the most competitive categories within luxury spirits: Imperia, the luxury brand of Roust Group, the largest producers and distributor of spirits in Central and Eastern Europe and the second largest vodka producer in the world. Imperia promises the highest quality ingredients, a meticulous production process and advanced technology guarantees an authentic taste of Russian vodka.

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