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Country Report

Fine Wines/Champagne and Spirits in

Fine Wines/Champagne and Spirits in Romania

14 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

“Show-offs” and connoisseurs

In Romania, there are two categories of luxury drinkers: show-offs, which includes those who drink certain products because they are expensive and want to be seen by others; and connoisseurs, who know what they drink and have refined tastes. The first category includes affluent consumers who might drink, for example, 18-year-old Chivas Regal just because it is expensive, while the latter includes consumers who simply want to spoil themselves with products they like.

A toast to the high life

The category registered healthy current retail value growth in 2017 as Romanian consumers continued to trade up. When they go out for a drink, they do so because they want to really appreciate the alcohol.

Champagne on the rocks

Interest in wine continued to increase, and with it the number of wine bars. The strong performance of fine champagne was a consequence of more extensive promotions, greater visibility and improvement in the economy.

COMPETITIVE LANDSCAPE

Category highly fragmented

The category remained highly fragmented in 2016. Brands including Mumm, Moet & Chandon, Dom Perignon and Glenlivet were among the leaders in retail value terms.

Opportunities for producers

Many companies announced their intention to enter Romania due to local consumers’ affinity for luxury brands and their associated image, positioning and social status. As such, companies are expected to diversify the portfolio of brands they distribute in Romania.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Fine Wines/Champagne and Spirits in Romania?
What are the major brands in Romania?
How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Fine Wines/Champagne and Spirits in Romania - Category analysis

HEADLINES

PROSPECTS

“Show-offs” and connoisseurs

A toast to the high life

Champagne on the rocks

COMPETITIVE LANDSCAPE

Category highly fragmented

Opportunities for producers

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

Luxury goods exceeds expectations

Romanian consumers prefer to buy luxury goods from abroad

The online market for luxury goods in Romania

Opportunities for luxury goods in Romania

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Fine Wines/Champagne and Spirits in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

“Show-offs” and connoisseurs

A toast to the high life

Champagne on the rocks

COMPETITIVE LANDSCAPE

Category highly fragmented

Opportunities for producers

Overview

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Table of Contents

Fine Wines/Champagne and Spirits in Romania - Category analysis

HEADLINES

PROSPECTS

“Show-offs” and connoisseurs

A toast to the high life

Champagne on the rocks

COMPETITIVE LANDSCAPE

Category highly fragmented

Opportunities for producers

CATEGORY DATA

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

Luxury goods exceeds expectations

Romanian consumers prefer to buy luxury goods from abroad

The online market for luxury goods in Romania

Opportunities for luxury goods in Romania

MARKET INDICATOR

MARKET DATA

SOURCES

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