Executive Summary

Feb 2019
PROSPECTS
Economic performance and a growing interest in high quality alcohol drives sales

Sweden’s economy continued to perform relatively well in 2018, benefiting from falling unemployment, continued real GDP growth and increasing disposable incomes. These factors helped boost spending on premium and luxury food and alcoholic drinks, with more expensive restaurants having driven Swedes’ interest in high quality wines and spirits.

Consumer demands shifting among various groups

Affluent elderly people comprise a very strong consumer group in certain categories, for example dark rum, gin and specific whiskies, although gin has also grown in popularity among younger consumers. The luxury segment in these categories therefore continued to record strong growth in 2018.

Small categories enjoy strong growth

Several categories which had a weak presence in 2016 posted continued strong growth in 2018. These included Japanese whisky, which benefited from the rising popularity of brands such as Nikka.

COMPETITIVE LANDSCAPE
Fine champagne manufacturers remain the leading players

Consumers in Sweden traditionally spend more money on champagne. A wider product selection is also a reason behind the much higher share of fine champagne as most champagne sold in Sweden falls under the fine champagne category.

Swedish whisky brands account for a sizeable share of sales

Whisky brands such as Mackmyra, Smögen and Monkey 47 held a rather large share in luxury whiskies in 2017. All three continued to gain ground, although competition is set to intensify over the forecast period.

Brand image and building consumer loyalty will become essential over the forecast period

As Swedish consumers generally show little loyalty to smaller brands, it will be essential for such players to find a unique selling point as competition is intensifying in several categories. Over the forecast period manufacturers will need to encourage consumers to continue to purchase their products as the ongoing launch of new beverages at Systembolaget will serve to satisfy demand for new alcoholic offerings.

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Fine Wines/Champagne and Spirits in Sweden

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Overview

Discover the latest market trends and uncover sources of future market growth for the Fine Wines/Champagne and Spirits industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fine Wines/Champagne and Spirits industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fine Wines/Champagne and Spirits in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Fine Wines/Champagne and Spirits in Sweden?
  • What are the major brands in Sweden?
  • How dynamic is the growth of Fine Wines/Champagne and Spirits internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Fine Wines/Champagne and Spirits in Sweden - Category analysis

HEADLINES

PROSPECTS

Economic performance and a growing interest in high quality alcohol drives sales
Consumer demands shifting among various groups
Small categories enjoy strong growth

COMPETITIVE LANDSCAPE

Fine champagne manufacturers remain the leading players
Swedish whisky brands account for a sizeable share of sales
Brand image and building consumer loyalty will become essential over the forecast period

CATEGORY DATA

Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Luxury Goods in Sweden - Industry Overview

EXECUTIVE SUMMARY

Luxury goods impacted by changing consumer preferences
Luxury cars drive value sales in an otherwise modestly growing market
Luxury carmakers dominate sales of luxury goods
Non-grocery specialists remains by far the dominant distribution channel
Modest growth predicted over the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources