Fine wines/Champagne and spirits is expected to see slower growth in the forecast period as many categories will mature due to strong growth during the pandemic. However, growth is still expected to continue developing at a faster pace than the overall alcoholic drinks industry in Sweden.
The strongest growth is expected to be derived from smaller niche categories, such as Japanese whiskey (eg Taketsuru 17 years, Mars Komagatake Limited, Okayama Single Malt Whiskey, and The Yamazaki 12 years), luxury vodka (eg Crystal Head Vodka, Stolichnaya Elit, Absolut Elyx, and Grey Goose), and tequila/mezcal (eg Don Julio 1942, Jose Cuervo Reserva De La Familia, Padre Azul Anejo, and Patron Anejo). This trend is based on the willingness of Swedish consumers to experiment with new options and to opt for more premium choices (especially when it comes to choosing what they consider to be more “exotic” choices).
Growth is however likely to be primarily driven by the much larger fine Champagne category, supported by popular brands such as Krug, Dom Pérignon, Bollinger, Pol Roger, and many more. Champagne is growing in both luxury and non-luxury segments as the overall interest for Champagne is on the rise.
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Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.See All of Our Definitions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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