In absolute terms, Singapore offers the lowest taxes on alcohol in the Southeast Asia region. Alongside French actor Vincent Cassel, Hong Kong actor Tony Leung Chiu Wai is the spokesperson for Martell Cordon Bleu, featured in multiple large formats of advertisements at Ion Orchard and similar major shopping centres.
In Singapore, regularly does not equate to daily consumption but on a weekly or monthly scale. Previously, marketing materials would highlight resveratrol content in red wine as an anti-ageing ingredient to convince individuals to consume a glass daily.
There is a growing interest in fine wines/champagne and spirits in Singapore, but most consumers consist of individuals keen on amassing a collection as part of their financial portfolios. Singapore's reputation as a finance hub has drawn many enterprising businesses keen on marketing their wines and spirits as an alternative form of investment.
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Understand the latest market trends and future growth opportunities for the Fine Wines/Champagne and Spirits industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fine Wines/Champagne and Spirits industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fine Wines/Champagne and Spirits
This is the aggregation of fine wines and luxury spirits.See All of Our Definitions
This report originates from Passport, our Fine Wines/Champagne and Spirits research and analysis database.
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