Executive Summary

Feb 2019
PROSPECTS
Home renovation offers growth potential

Canadians see the value of investing in their homes. According to a recent study by CIBC Poll, 45% of Canadian home owners are planning to renovate their home to add value to their property.

Built-in closes the gap on freestanding

As Canadians try to provide a sophisticated look to their home, built-in large cooking appliances are becoming more desired in kitchens. Buying or maintaining a home is an important objective for Canadians and they try to ensure that the property is highly valued by fitting the best possible appliances.

Price and product performance influence purchasing decisions

Despite changing consumer attitudes and growing disposable incomes, the demand for large cooking appliances is driven by price and product performance. Consumers are well aware that the latest styles and technology will cost more, but may not add value to a home.

COMPETITIVE LANDSCAPE
Whirlpool emphasises integrated appliances

The leading player in large cooking appliances, Whirlpool, stresses the smart integration and technological features of its models. The company has introduced “Scan-to-Cook” technology to its wall ovens and ranges.

Electrolux executes recovery strategies

Although Electrolux maintained a strong presence in Canada in 2017, its retail volume sales and share fell in 2017, partly because replacement cycles resulted in lower demand. The company has been working on strategies to recover losses, such as launching new and innovative premium products and brand building.

Partnerships offer the smart way forward

Whirlpool has announced that its connected appliances, such as ovens and microwaves, will be compatible with Amazon’s Alexa, Google Assistant and Apple Watch. In addition, KitchenAid Smart Oven features oven-powered attachments that enable grilling, stone cooking and steaming.

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Large Cooking Appliances in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Large Cooking Appliances in Canada?
  • What are the major brands in Canada?
  • What is the most common cooking appliances in Canada?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Large Cooking Appliances in Canada - Category analysis

HEADLINES

PROSPECTS

Home renovation offers growth potential
Built-in closes the gap on freestanding
Price and product performance influence purchasing decisions

COMPETITIVE LANDSCAPE

Whirlpool emphasises integrated appliances
Electrolux executes recovery strategies
Partnerships offer the smart way forward

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 10 NBO Company Shares of Ovens: % Volume 2014-2018
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 14 NBO Company Shares of Cookers: % Volume 2014-2018
Table 15 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 16 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 17 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 18 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 19 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 21 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Canada - Industry Overview

EXECUTIVE SUMMARY

Housing market hampers major appliances
Small appliances less affected by key threats
Competitors take advantage of Sears’s bankruptcy
The rise of Costco puts pressure on hypermarkets and supermarkets
Multifunctional, connected appliances set to drive growth

MARKET INDICATORS

Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 23 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 26 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 27 Sales of Consumer Appliances by Category: Value 2013-2018
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 34 Sales of Small Appliances by Category: Volume 2013-2018
Table 35 Sales of Small Appliances by Category: Value 2013-2018
Table 36 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 37 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 39 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 40 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 41 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 42 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 43 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 52 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources