Executive Summary

Feb 2019
PROSPECTS
In-home cooking trends

Stable growth of large cooking appliances over the review period was supported by the improving real estate market, the growing number of new flats and increasing income levels, which enabled Hungarian consumers to spend more on refurbishing kitchens and replacing older appliances.

Built-in solutions to replace cookers

Freestanding cookers have been very popular in Hungary for many years, and the category still generated the highest volume share within large cooking appliances in 2018. Cookers represent simple and traditional ways of cooking, and they are generally preferred by less-affluent consumers.

Multifunctional built-in hobs

Apart from the various technologies used in built-in hobs, another recent innovation in large cooking appliances is hobs and hoods in one appliance. This technology had been already introduced by many companies as of 2018, and these products generated a huge sales turnover in Hungary during 2018.

COMPETITIVE LANDSCAPE
Leading in innovation

BSH, Whirlpool Hungaria and Indesit Co Magyarország were the leading companies within large cooking appliances in 2018 in Hungary, while the overall category was led by BSH. The leading companies maintained their positions by constant innovation and widening their product ranges, and also by offering good value for money.

Novelties for all price segments

Customers, especially from the younger generations, are highly open to novelties in terms of both design and outlook, and they often decide on new purchases based on formats or colours. In order to take advantage of this trend, towards the end of the review period Amica launched fully white built-in hobs, which might be a trendsetter for the future.

Steaming for health

Although steaming is not a new technology in cooking and it has long been considered as the healthiest way to cook a meal, steam technology appeared in large cooking appliances towards the end of the review period in the form of additional functions of built-in ovens. A traditional oven combined with steam technology provides the healthy benefits of a pure steam oven, but it is also capable of using both steam and dry heat when it is necessary.

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Large Cooking Appliances in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Large Cooking Appliances in Hungary?
  • What are the major brands in Hungary?
  • What is the most common cooking appliances in Hungary?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Large Cooking Appliances in Hungary - Category analysis

HEADLINES

PROSPECTS

In-home cooking trends
Built-in solutions to replace cookers
Multifunctional built-in hobs

COMPETITIVE LANDSCAPE

Leading in innovation
Novelties for all price segments
Steaming for health

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 10 NBO Company Shares of Ovens: % Volume 2014-2018
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 14 NBO Company Shares of Cookers: % Volume 2014-2018
Table 15 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 16 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 17 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 18 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Hungary - Industry Overview

EXECUTIVE SUMMARY

Positive market trends
Overall sales growth
Room for expansion
Omnichannel strategies
Smart homes of the future

MARKET INDICATORS

Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 22 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 25 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 26 Sales of Consumer Appliances by Category: Value 2013-2018
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 33 Sales of Small Appliances by Category: Volume 2013-2018
Table 34 Sales of Small Appliances by Category: Value 2013-2018
Table 35 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 36 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 38 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 39 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 40 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 41 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 42 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 51 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 52 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources