Stable growth of large cooking appliances over the review period was supported by the improving real estate market, the growing number of new flats and increasing income levels, which enabled Hungarian consumers to spend more on refurbishing kitchens and replacing older appliances.
Freestanding cookers have been very popular in Hungary for many years, and the category still generated the highest volume share within large cooking appliances in 2018. Cookers represent simple and traditional ways of cooking, and they are generally preferred by less-affluent consumers.
Apart from the various technologies used in built-in hobs, another recent innovation in large cooking appliances is hobs and hoods in one appliance. This technology had been already introduced by many companies as of 2018, and these products generated a huge sales turnover in Hungary during 2018.
BSH, Whirlpool Hungaria and Indesit Co Magyarország were the leading companies within large cooking appliances in 2018 in Hungary, while the overall category was led by BSH. The leading companies maintained their positions by constant innovation and widening their product ranges, and also by offering good value for money.
Customers, especially from the younger generations, are highly open to novelties in terms of both design and outlook, and they often decide on new purchases based on formats or colours. In order to take advantage of this trend, towards the end of the review period Amica launched fully white built-in hobs, which might be a trendsetter for the future.
Although steaming is not a new technology in cooking and it has long been considered as the healthiest way to cook a meal, steam technology appeared in large cooking appliances towards the end of the review period in the form of additional functions of built-in ovens. A traditional oven combined with steam technology provides the healthy benefits of a pure steam oven, but it is also capable of using both steam and dry heat when it is necessary.
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This industry report originates from Passport, our Consumer Appliances market research database.