Large Cooking Appliances in Nigeria

PROSPECTS

Growth is driven by an increasing number of women in the workforce, appreciating the time-saving aspects of large cooking appliances

The increase in the number of Nigerian women in the workforce, especially from large families, has resulted in a significant boost for volume sales of large cooking appliances, namely cookers. This trend is expected to continue over the forecast period as an increasing number of women rely on these appliances for time-saving and ease.

Cookers dominate larger cooking appliances in 2019, as consumer preference gas cookers over electric appliances

Freestanding cookers continued to be dominant in Nigerian households in 2019. This lead is due to their affordability, partnered with a wide range which is available to consumers.

The increase in urban consumers and lifestyles boosts sales of large cooking appliances in Nigeria

The gradual growth of the economy in 2019, alongside a decline in the prices of cookers, is predicted to continue over the forecast period, leading to rising competition amongst manufacturers, driving down prices. Growth is also driven by the growing urban migration in Nigeria, as consumers that move into cities adjust their lifestyles - spending more time in the kitchen and increasing their use of kitchen appliances.

COMPETITIVE LANDSCAPE

Fareast Mercantile leads large cooking appliances, with a strong consumer reputation and active marketing and promotions

Fareast Mercantile led large cooking appliances in 2019, thanks to its offering of Scanfrost. Scanfrost offers cooking appliances in both electric and gas format, with a reputation for offering durable, quality items at affordable price points.

PZ Cussons and Fouani Nigeria Ltd compete for second-place position in large cooking appliances

Fouani Nigeria Ltd with LG and PZ Cussons Nigeria Plc with Haier battled for second place in 2019, as both players enjoying significant presence and shelf space in electronics and appliance specialist retailers, as well as having active promotional activity running throughout the year. However, PZ Cussons Nigeria Plc retained its second place position, dominating the landscape with Fareast Mercantile.

Electronics and appliance specialist retailers dominate as internet retailing gains ground

Electronics and appliance specialist retailers continued to dominate the distribution of large cooking appliances in 2019. Consumers prefer to purchase cooking appliances from this channel as they want to see and inspect what they are buying and obtain professional advice.

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