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Learn moreFeb 2019
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The increase in the number of Nigerian women in the workforce, especially from large families, has resulted in a major boost for volume sales of large cooking appliances, namely cookers. This trend is expected to continue over the forecast period as a higher number of woman demand these appliances to ease the stress of cooking with smaller appliances that are traditionally time consuming.
Freestanding cookers continued to be prevalent in Nigerian households. This is due to affordability and a wide range being available to consumers.
The gradual growth of the economy in 2018 alongside a decline in the prices of cookers is predicted to continue over the forecast period, leading to rising competition amongst manufacturers, driving down prices. Growth is more likely in the freestanding formats as these ranges are generally cheaper than built-in formats and consumers can purchase these appliances based on the amount of space available to them in their kitchens.
The Scanfrost brand from Fareast Mercantile continued to lead large cooking appliances. The brand’s leading position can be attributed to strong marketing and promotional activities focused on freestanding cookers.
The strong performance by Haier Thermacool from PZ Cussons enabled it to overtake LG (Fouani Nigeria) for second position. This promotion can be attributed to extensive marketing strategy support by strong promotional activities.
Electronics and appliance specialist retailers continued to dominate distribution of large cooking appliances in 2018. Consumers prefer to purchase cooking appliances from this channel as they want to see and inspect what they are buying and to obtain professional advice.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Large Cooking Appliances industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.