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Country Report

Large Cooking Appliances in

Large Cooking Appliances in Nigeria

30 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing number of women in the workforce stimulates growth

The increase in the number of Nigerian women in the workforce, especially from large families, has resulted in a major boost for volume sales of large cooking appliances, namely cookers. This trend is expected to continue over the forecast period as a higher number of woman demand these appliances to ease the stress of cooking with smaller appliances that are traditionally time consuming.

Cookers dominates category

Freestanding cookers continued to be prevalent in Nigerian households. This is due to affordability and a wide range being available to consumers.

Price competition improves consumer demand

The gradual growth of the economy in 2018 alongside a decline in the prices of cookers is predicted to continue over the forecast period, leading to rising competition amongst manufacturers, driving down prices. Growth is more likely in the freestanding formats as these ranges are generally cheaper than built-in formats and consumers can purchase these appliances based on the amount of space available to them in their kitchens.

COMPETITIVE LANDSCAPE

Fareast Mercantile leads due to increasing marketing initiatives

The Scanfrost brand from Fareast Mercantile continued to lead large cooking appliances. The brand’s leading position can be attributed to strong marketing and promotional activities focused on freestanding cookers.

PZ Cussons strengthens position

The strong performance by Haier Thermacool from PZ Cussons enabled it to overtake LG (Fouani Nigeria) for second position. This promotion can be attributed to extensive marketing strategy support by strong promotional activities.

Electronics and appliance specialist retailers dominates

Electronics and appliance specialist retailers continued to dominate distribution of large cooking appliances in 2018. Consumers prefer to purchase cooking appliances from this channel as they want to see and inspect what they are buying and to obtain professional advice.

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Large Cooking Appliances Sample Report Large Cooking Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Large Cooking Appliances in Nigeria?
What are the major brands in Nigeria?
What is the most common cooking appliances in Nigeria?
Has there been a shift to higher unit price built-in products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Large Cooking Appliances in Nigeria - Category analysis

HEADLINES

PROSPECTS

Growing number of women in the workforce stimulates growth

Cookers dominates category

Price competition improves consumer demand

COMPETITIVE LANDSCAPE

Fareast Mercantile leads due to increasing marketing initiatives

PZ Cussons strengthens position

Electronics and appliance specialist retailers dominates

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 6 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 7 NBO Company Shares of Cookers: % Volume 2014-2018
Table 8 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 9 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 10 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 11 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 12 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 13 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances remains underdeveloped but offers potential for growth

Premium brands recover from impact of the recession

Locally assembled major appliance manufacturers intensify promotional activities

Electronics and appliance specialist retailers dominates distribution

Economic stability to boost sales over the forecast period

MARKET INDICATORS

Table 15 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 16 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 17 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 19 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 20 Sales of Consumer Appliances by Category: Value 2013-2018
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 27 Sales of Small Appliances by Category: Volume 2013-2018
Table 28 Sales of Small Appliances by Category: Value 2013-2018
Table 29 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 32 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 33 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 34 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 35 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 36 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Large Cooking Appliances in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing number of women in the workforce stimulates growth

Cookers dominates category

Price competition improves consumer demand

COMPETITIVE LANDSCAPE

Fareast Mercantile leads due to increasing marketing initiatives

PZ Cussons strengthens position

Electronics and appliance specialist retailers dominates

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Large Cooking Appliances in Nigeria - Category analysis

HEADLINES

PROSPECTS

Growing number of women in the workforce stimulates growth

Cookers dominates category

Price competition improves consumer demand

COMPETITIVE LANDSCAPE

Fareast Mercantile leads due to increasing marketing initiatives

PZ Cussons strengthens position

Electronics and appliance specialist retailers dominates

CATEGORY DATA

Consumer Appliances in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances remains underdeveloped but offers potential for growth

Premium brands recover from impact of the recession

Locally assembled major appliance manufacturers intensify promotional activities

Electronics and appliance specialist retailers dominates distribution

Economic stability to boost sales over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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