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Country Report

Large Cooking Appliances in

Large Cooking Appliances in Nigeria

30 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Home cooked meals continue to drive sales of cookers

Cookers continued to dominate large cooking appliances in 2017. Nigerian consumers maintain a preference for home-cooked food, with families dining together, and without a cooker, food cannot be cooked.

Non-existent built-in market in Nigeria

Built-in kitchen products have failed to make their mark in Nigeria with no distribution channels selling such products. Despite the opening of its store in 2013 and partnership with popular food bloggers and chefs on Instagram, Miele has failed to make its mark on the Nigerian market.

Range cookers and cooker hoods fail to make significant sales

Sales of range cookers and cooker hoods remained negligible over the review period. The large size, electric hob and hefty price tag of range cookers means they are not suited or appealing to the average Nigerian household.

COMPETITIVE LANDSCAPE

Scanfrost remains the number one choice for households

Scanfrost remained the leading brand in cookers in 2017. The domestically produced brand is considered affordable and resonates well with consumers looking to support the local market.

The second-hand market remains a popular outlet for purchasing high-priced large appliances

Large cooking appliances have a large informal market as lower-income households usually purchase cookers which have been discarded by higher-income households which have replaced their cookers. For new purchases, however, hypermarkets and electronic and appliances specialists stores remain the main distribution channels.

Low-income consumers not willing to support rising prices of the Royal brand

Lower-income households used to purchase smaller gas cookers (40cm x 40cm) from lower-cost brands such as Royal, although with increasing cost pressures from cheaper brands, low-income consumers have moved over to purchasing second-hand products, which contributed to Royal exiting the category due to low sales and high prices. Meanwhile higher-income household are purchasing cookers from better-known brands such as Haier Thermacool.

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Large Cooking Appliances Sample Report Large Cooking Appliances Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Large Cooking Appliances in Nigeria?
What are the major brands in Nigeria?
What is the most common cooking appliances in Nigeria?
Has there been a shift to higher unit price built-in products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Large Cooking Appliances in Nigeria - Category analysis

HEADLINES

PROSPECTS

Home cooked meals continue to drive sales of cookers

Non-existent built-in market in Nigeria

Range cookers and cooker hoods fail to make significant sales

COMPETITIVE LANDSCAPE

Scanfrost remains the number one choice for households

The second-hand market remains a popular outlet for purchasing high-priced large appliances

Low-income consumers not willing to support rising prices of the Royal brand

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 2 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 6 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 7 NBO Company Shares of Cookers: % Volume 2013-2017
Table 8 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 10 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 11 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 12 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Smaller brands witness an increase in sales

Popular brands struggle to maintain share as a result of distribution issues

Increase in online retailing as consumers gain confidence in the distribution channel

The informal market remains a significant distribution network, in particular for small appliances

Consumers moving towards energy-efficient products

MARKET INDICATORS

Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Large Cooking Appliances in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Home cooked meals continue to drive sales of cookers

Non-existent built-in market in Nigeria

Range cookers and cooker hoods fail to make significant sales

COMPETITIVE LANDSCAPE

Scanfrost remains the number one choice for households

The second-hand market remains a popular outlet for purchasing high-priced large appliances

Low-income consumers not willing to support rising prices of the Royal brand

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Large Cooking Appliances in Nigeria - Category analysis

HEADLINES

PROSPECTS

Home cooked meals continue to drive sales of cookers

Non-existent built-in market in Nigeria

Range cookers and cooker hoods fail to make significant sales

COMPETITIVE LANDSCAPE

Scanfrost remains the number one choice for households

The second-hand market remains a popular outlet for purchasing high-priced large appliances

Low-income consumers not willing to support rising prices of the Royal brand

CATEGORY DATA

Consumer Appliances in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Smaller brands witness an increase in sales

Popular brands struggle to maintain share as a result of distribution issues

Increase in online retailing as consumers gain confidence in the distribution channel

The informal market remains a significant distribution network, in particular for small appliances

Consumers moving towards energy-efficient products

MARKET INDICATORS

MARKET DATA

SOURCES

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