Despite the fact that the housing market in the Netherlands grew at a lower rate in 2018 than in 2017, this did not deter consumers from making large kitchen renovations. Retail volume sales continued to grow in large cooking appliances driven mainly by built-in appliances.
Under the Dutch climate agreement (Klimaat Akkord) the Dutch Government wants to reduce greenhouse gas emissions by 49% by 2030. One of the measures to help achieve this is to make houses gas free each year and new houses must be built without gas.
With open kitchen spaces now being popular in the Netherlands, aesthetic appliances are important for consumers as the kitchen space is an extension of the living room. Although being niche, appliances such as range cookers witnessed strong growth in 2018, being the fastest growing in large cooking appliances.
ATAG Nederland BV retained its leading position in large cooking appliances in a large competitive concentrated landscape. ATAG Nederland is present with brands Atag, Etna and Pelgrim all focusing on different customer needs and price ranges.
Besides ATAG Nederland’s brands, other well-known brands such as Bosch, Siemens, AEG-Electrolux, Miele and Whirlpool amongst others dominate large cooking appliances. Many of these brands are also present in other consumer appliances and benefit from the large distribution network and brand establishment in addition to their innovations and high-quality products.
Range cookers manufacturers such as Glen Dimplex Benelux BV, Borretti BV, Smeg Nederland BV and Asogem Nederland BV were the fastest growing in large cooking appliances in 2018. These companies offer specialist brands focusing mainly on range cookers in the Netherlands, the fastest growing category within large cooking appliances.
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This industry report originates from Passport, our Consumer Appliances market research database.