Executive Summary

Feb 2019
PROSPECTS
Connected appliances set to make a splash, but not just yet

While connected appliances are becoming more readily available in retail outlets, actual volume sales of these products remain low and the in their infancy and have yet to gain significant share. This is not deterring manufacturers who are expected to advance the merits of connected appliances further in the coming years.

Consumer curiosity adds a premium

It is said Nordic consumers in general and Norwegian consumers in particular are very open to new cooking methods. This offers an opportunity for manufacturers to add a premium to price points through the addition of functionalities.

COMPETITIVE LANDSCAPE
BSH Husholdningsapparater maintains the leading position

BSH Husholdningsapparater AS continues to lead sales of large cooking appliances. The company is the national brand owner of the Bosch and Siemens brands, both of which command great respect and loyalty among Norwegian households.

Gorenje turns its attention to built-in large cooking appliances

Gorenje’s traditional strength has been in freestanding appliances. However, the Slovenian company is more actively seeking growth in sales of the built-in appliances offered under its ASKO and Gorenje brands.

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Large Cooking Appliances in Norway

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Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Large Cooking Appliances in Norway?
  • What are the major brands in Norway?
  • What is the most common cooking appliances in Norway?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Large Cooking Appliances in Norway - Category analysis

HEADLINES

PROSPECTS

Connected appliances set to make a splash, but not just yet
Consumer curiosity adds a premium

COMPETITIVE LANDSCAPE

BSH Husholdningsapparater maintains the leading position
Gorenje turns its attention to built-in large cooking appliances

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 10 NBO Company Shares of Ovens: % Volume 2014-2018
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 14 NBO Company Shares of Cookers: % Volume 2014-2018
Table 15 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 16 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 17 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 18 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 19 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 21 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Norway - Industry Overview

EXECUTIVE SUMMARY

Consumer Appliances in Norway - Industry Overview

EXECUTIVE SUMMARY

Lower volumes but price on the up
Volume sales decrease as connected uptake remains low
Global brand names top the leader board
Store-based retailing continues to dominate consumer appliances distribution
The outlook remains positive for consumer appliances

MARKET INDICATORS

Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 23 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 26 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 27 Sales of Consumer Appliances by Category: Value 2013-2018
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 34 Sales of Small Appliances by Category: Volume 2013-2018
Table 35 Sales of Small Appliances by Category: Value 2013-2018
Table 36 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 37 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 39 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 40 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 41 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 42 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 43 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 52 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources