While connected appliances are becoming more readily available in retail outlets, actual volume sales of these products remain low and the in their infancy and have yet to gain significant share. This is not deterring manufacturers who are expected to advance the merits of connected appliances further in the coming years.
It is said Nordic consumers in general and Norwegian consumers in particular are very open to new cooking methods. This offers an opportunity for manufacturers to add a premium to price points through the addition of functionalities.
BSH Husholdningsapparater AS continues to lead sales of large cooking appliances. The company is the national brand owner of the Bosch and Siemens brands, both of which command great respect and loyalty among Norwegian households.
Gorenje’s traditional strength has been in freestanding appliances. However, the Slovenian company is more actively seeking growth in sales of the built-in appliances offered under its ASKO and Gorenje brands.
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This industry report originates from Passport, our Consumer Appliances market research database.