Executive Summary

Feb 2019
PROSPECTS
Cooking is a hobby and a lifestyle for modern urban people

Cooking has become a hobby for modern urban people. Awareness of healthy lifestyle persuades people to cook at home.

Minimalist kitchen design trend increases demand for built-in hobs and cookers

Within large cooking appliances in Indonesia, built-in hobs is seeing the most rapid growth due to the minimalist kitchen design trend taking off. Wealthy people tend to renovate their kitchens using the minimalist concept offered by kitchen designers like Nobilia (PT Nobilindo Kitchen Indonesia).

Indonesians cook spicy food, rendering cooker hoods a necessity

Indonesian food is known for its spices; hence, cooker hoods are necessary to extract hot spicy air out of the kitchen. Among models, built-in cooker hoods are more popular than freestanding.

COMPETITIVE LANDSCAPE
Rinnai dominates the lower-price segment, competing with local brands

Rinnai’s position in large cooking appliances is down to its pricing and distribution strategy. The brand offers competitive prices and ensures product availability in traditional channels.

Modena is a famous brand in the middle-market segment

In large cooking appliances, in terms of price, Modena is competitive compared to other Italian brands such as Tecnogas and Ariston. For kitchen appliances, Indonesian consumers’ perception of Italian brands is very positive.

European brands overrun the premium segment

In the premium segment, European brands dominate. Products by Bertazzoni and La Germania, distributed by Mulia Sukses Jaya PT, are available at Kitchenart and Mitra 10.

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Large Cooking Appliances in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Large Cooking Appliances in Indonesia?
  • What are the major brands in Indonesia?
  • What is the most common cooking appliances in Indonesia?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Large Cooking Appliances in Indonesia - Category analysis

HEADLINES

PROSPECTS

Cooking is a hobby and a lifestyle for modern urban people
Minimalist kitchen design trend increases demand for built-in hobs and cookers
Indonesians cook spicy food, rendering cooker hoods a necessity

COMPETITIVE LANDSCAPE

Rinnai dominates the lower-price segment, competing with local brands
Modena is a famous brand in the middle-market segment
European brands overrun the premium segment

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 10 NBO Company Shares of Ovens: % Volume 2014-2018
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 14 NBO Company Shares of Cookers: % Volume 2014-2018
Table 15 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 16 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 17 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 18 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Shifting spending patterns and taxes cause a downturn in consumer appliances
Indonesian consumer appliances industry controlled by other countries: Important role of the dollar and the necessity of SNI regulation
Japan and Korea lead, European brands penetrate, and local brands stand strong
Modern and traditional retail channels retain a large portion of distribution, while construction and internet channels penetrate rapidly
Indonesia’s massive young population is the potential consumer base and premium brands penetrate

MARKET INDICATORS

Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 22 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 25 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 26 Sales of Consumer Appliances by Category: Value 2013-2018
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 33 Sales of Small Appliances by Category: Volume 2013-2018
Table 34 Sales of Small Appliances by Category: Value 2013-2018
Table 35 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 36 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 38 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 39 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 40 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 41 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 42 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 51 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 52 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources