Like most major appliances, growth is likely to be largely reliant on the performance of the local economy, with only a relatively small section of the population having the resources to invest in products such as ovens and cookers. Nevertheless, as inflationary pressures subside, tourism continues to recover, it is expected that demand for large cooking appliances will also increase, albeit at a moderate pace.
The fact that people spent long periods of time at home during 2020 and 2021 as a result of the COVID-19 pandemic meant that home cooking became more commonplace, with some consumers finding pleasure in the experience. As a result, more people are expected to invest in large cooking appliances that can help improve the cooking experience.
Price discounting and promotions are likely to remain a feature of large cooking appliances over the forecast period as players and retailers fight for share. While product features will attract interest it is the price which is most likely to influence the purchasing decision, with many consumers likely to display price sensitivity until the economy recovers.
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Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.See All of Our Definitions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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