Large Cooking Appliances in Turkey

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Large Cooking Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Large Cooking Appliances in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Large Cooking Appliances in Turkey?
  • Which are the leading brands in Turkey?
  • How are products distributed in Turkey?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Large Cooking Appliances in Turkey - Category analysis

KEY DATA FINDINGS

Home-cooking trend is over with a return to out-of-home lifestyles
New technologies are launched to catch consumers’ attention and meet rising health and wellness trends
Connected devices increasingly noted, with local player Arçelik leading the charge
Sales to recover in line with cross-category trends
Demand for greater convenience will stimulate further interest in connected appliances
Arçelik AS to preserve its leading position
Table 1 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 2 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 6 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 10 NBO Company Shares of Ovens: % Volume 2018-2022
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 14 NBO Company Shares of Cookers: % Volume 2018-2022
Table 15 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 16 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 17 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 18 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

Consumer Appliances in Turkey - Industry Overview

Consumer appliances sales stagnate in 2022
Average unit prices skyrocket due to a myriad of challenges
Domestic players maintain their strong places thanks to high levels of consumer trust, wide distribution, and affordable prices
E-commerce sees ongoing growth, with discounters are set to benefit
Consumer appliances is expected to demonstrate a positive growth by 2027
Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 22 Replacement Cycles of Consumer Appliances by Category 2018-2023
Table 23 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Sales of Small Appliances by Category: Value 2017-2022
Table 33 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 36 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 37 NBO Company Shares of Small Appliances: % Volume2018-2022
Table 38 LBN Brand Shares of Small Appliances: % Volume2019-2022
Table 39 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 40 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 41 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 42 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 43 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 49 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 50 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 51 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Large Cooking Appliances

  • Built-in Large Cooking Appliances
  • Freestanding Large Cooking Appliances
  • Built-in Hobs
  • Ovens
    • Built-in Cooker Hoods
    • Freestanding Cooker Hoods
  • Cookers
  • Range Cookers

Large Cooking Appliances

The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.

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This report originates from Passport, our Large Cooking Appliances research and analysis database.

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