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Country Report

Large Cooking Appliances in

Large Cooking Appliances in Turkey

38 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers’ increasing interest in built-in large cooking appliances will continue

The rapid boom in construction has positively affected sales of major appliances in Turkey. Built-in large cooking appliances particularly benefited from this development and recorded healthy volume growth in 2017, as contractors and construction companies provided cooking appliances to potential buyers of new-build households, due to the growing demand from consumers.

Cookers is expected to demonstrate slow growth

Drastic growth in construction had a limited impact on cookers, as the category recorded slow volume growth during the review period, with consumers opting for built-in large cooking appliances. Although contractors and construction companies tend not to install cookers in newly-built apartments, the category achieved stronger volume growth in 2017, largely owing to the general positive impact of the government lifting special consumption tax on major appliances.

Strong volume sales of innovative large cooking appliances will drive value growth

In various major appliances, volume sales of innovative products launched by globally-recognised brands, will sharply increase in Turkey, due to growing demand from the country’s tech-savvy urban population. This trend is predicted to continue as products such as remotely-controlled ovens, multi-programme ovens, reduced noise cooker hoods with higher energy-efficiency levels are expected to be chosen by a significantly higher number of Turks over the forecast period.

COMPETITIVE LANDSCAPE

Arçelik AS leads large cooking appliances

As large cooking appliances has a significantly more fragmented competitive landscape compared to other major appliances, Arçelik maintained its leadership in 2017, due to its extensive dealer and aftersales service networks across the country. Moreover, the company successfully building strong brand awareness for Arçelik and Beko, by investing significant amounts in marketing and advertising, is another important factor supporting its strength.

Mid-tier companies begin to gain volume share in 2017

Competition intensified in large cooking appliances in Turkey in 2017, as specialist players such as Silverline Endustri ve Ticaret AS and Termikel Madeni Esya Sanayi Ihr ve Ith Tic AS, started to investment in expanding their distribution networks across the country, despite focusing on exporting their products. While both companies pursue a strategy to offer a wide range of products with low- to mid-positioning, they are benefiting from investing, particularly in increasing the number of their exclusive dealers across the country and gaining significant volume sales in 2017.

Connected ovens become significant in Turkey in 2017

The number of households with broadband internet and mobile internet subscriptions swiftly rose in Turkey over the review period, along with the continual infrastructure investments of mobile network operators and internet service providers. As widespread internet usage brought about increasing digital literacy in the country, leading manufacturers started to focus on promoting connected appliances through marketing communication campaigns.

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Large Cooking Appliances Sample Report Large Cooking Appliances Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Large Cooking Appliances in Turkey?
What are the major brands in Turkey?
What is the most common cooking appliances in Turkey?
Has there been a shift to higher unit price built-in products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Large Cooking Appliances in Turkey - Category analysis

HEADLINES

PROSPECTS

Consumers’ increasing interest in built-in large cooking appliances will continue

Cookers is expected to demonstrate slow growth

Strong volume sales of innovative large cooking appliances will drive value growth

COMPETITIVE LANDSCAPE

Arçelik AS leads large cooking appliances

Mid-tier companies begin to gain volume share in 2017

Connected ovens become significant in Turkey in 2017

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 2 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 6 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 10 NBO Company Shares of Ovens: % Volume 2013-2017
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 14 NBO Company Shares of Cookers: % Volume 2013-2017
Table 15 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 16 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 17 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 18 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Turkey - Industry Overview

EXECUTIVE SUMMARY

Volume growth by consumer appliances continues in 2017

Price competition intensifies among manufacturers of consumer appliances

Arçelik AS maintains its leading position in consumer appliances in 2017

Discounters and internet retailers gain share within consumer appliances

Consumer appliances set to continue to record positive volume growth over the forecast period

MARKET INDICATORS

Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 22 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 25 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 26 Sales of Consumer Appliances by Category: Value 2012-2017
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 33 Sales of Small Appliances by Category: Volume 2012-2017
Table 34 Sales of Small Appliances by Category: Value 2012-2017
Table 35 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 36 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 38 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 39 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 40 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 41 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 42 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 51 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 52 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Large Cooking Appliances in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers’ increasing interest in built-in large cooking appliances will continue

Cookers is expected to demonstrate slow growth

Strong volume sales of innovative large cooking appliances will drive value growth

COMPETITIVE LANDSCAPE

Arçelik AS leads large cooking appliances

Mid-tier companies begin to gain volume share in 2017

Connected ovens become significant in Turkey in 2017

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Large Cooking Appliances in Turkey - Category analysis

HEADLINES

PROSPECTS

Consumers’ increasing interest in built-in large cooking appliances will continue

Cookers is expected to demonstrate slow growth

Strong volume sales of innovative large cooking appliances will drive value growth

COMPETITIVE LANDSCAPE

Arçelik AS leads large cooking appliances

Mid-tier companies begin to gain volume share in 2017

Connected ovens become significant in Turkey in 2017

CATEGORY DATA

Consumer Appliances in Turkey - Industry Overview

EXECUTIVE SUMMARY

Volume growth by consumer appliances continues in 2017

Price competition intensifies among manufacturers of consumer appliances

Arçelik AS maintains its leading position in consumer appliances in 2017

Discounters and internet retailers gain share within consumer appliances

Consumer appliances set to continue to record positive volume growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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