Executive Summary

Feb 2019
PROSPECTS
Local brands become increasingly powerful

Due to the economic situation in Egypt, large cooking appliances is being influenced by international brands or products that import spare parts from abroad. The increase in prices and the huge difference in foreign currencies have shifted the thinking of large companies and manufacturers to open new factories and fully manufacture their products locally.

Cookers posts fastest retail volume growth

Due to its high importance within consumer appliances and based on the continuing growth in demand, cookers is predicted to continue to grow significantly over the forecast period in retail volume terms. This performance will be encouraged by the low current value growth predicted for the unit price.

Increasing demand will reflect retail volume growth over forecast period

Large cooking appliances is considered a necessity in every Egyptian household and due to the diversity of the products available, this will encourage further retail volume sales in the future. On the other hand, this will be controlled by the changes in prices of large cooking appliances and the replacement cycles of the products as consumers rarely change such appliances, keeping them as for as long as they remain working.

COMPETITIVE LANDSCAPE
Universal Group retains leadership in large cooking appliances

Universal Group continues to lead large cooking appliances in Egypt due to its continued innovation, especially among cookers. Universal Group has built a strong reputation and maintained its standards over the years.

Local companies become increasingly competitive

Kiriazi Group is a well-established consumer appliances company in Egypt and well-known for its quality and durability. Its share increases significantly every year and this is because of its good reputation in large cooking appliances as well as its availability in most retailers.

Electronics and appliance specialist retailers retains distribution dominance

Although electronics and appliance specialist retailers continued to lead distribution of large cooking appliances, internet retailing continued to gradually erode the retail volume share of the leading channel. However, local consumers usually prefer to purchase large cooking appliances from store-based retailers where they can see tangible products and compare between various models, but due to busy lifestyles others are shifting to purchasing their appliances through online retailers.

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Large Cooking Appliances in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Large Cooking Appliances in Egypt?
  • What are the major brands in Egypt?
  • What is the most common cooking appliances in Egypt?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Large Cooking Appliances in Egypt - Category analysis

HEADLINES

PROSPECTS

Local brands become increasingly powerful
Cookers posts fastest retail volume growth
Increasing demand will reflect retail volume growth over forecast period

COMPETITIVE LANDSCAPE

Universal Group retains leadership in large cooking appliances
Local companies become increasingly competitive
Electronics and appliance specialist retailers retains distribution dominance

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 10 NBO Company Shares of Ovens: % Volume 2014-2018
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 12 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 13 NBO Company Shares of Cookers: % Volume 2014-2018
Table 14 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 15 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 16 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 17 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 18 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Egypt - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances begins to recover after major price increases
Shift in consumers’ purchasing behaviour in 2018
Strong competition between international and local brands
Internet retailing gains in popularity
Egyptian economy on a recovery path

MARKET INDICATORS

Table 20 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 21 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 22 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 23 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 24 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 25 Sales of Consumer Appliances by Category: Value 2013-2018
Table 26 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 27 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 32 Sales of Small Appliances by Category: Volume 2013-2018
Table 33 Sales of Small Appliances by Category: Value 2013-2018
Table 34 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 35 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 36 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 37 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 38 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 39 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 40 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 41 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 42 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 43 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 44 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 50 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 51 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 52 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources