The popularity of various television cookery programmes helped to drive sales of large cooking appliances in 2018. Thanks to high viewing figures, television producers are commissioning new series with a particular focus, for example on baking.
Poland’s housing market was very strong in 2018, with many locals investing their savings in property, typically to rent out, due to very low interest rates on savings accounts. Furthermore, rental prices have risen significantly.
In Poland, built-in large cooking appliances are attracting more interest than freestanding models. One reason for this is the growing popularity of open plan kitchens, with Poles appreciating flush finishes and elegant designs.
Amica maintained its leading position in large cooking appliances in 2018. The company is appreciated by Polish consumers due to being a local manufacturer, while also offering appliances with a good price/quality ratio.
Samsung was the fastest growing manufacturer in large cooking appliances in 2018. The Samsung brand is well- known to Poles thanks to its consumer electronics as well as certain consumer appliances, with it enjoying a strong presence in refrigeration and home laundry appliances.
BSH’s Siemens is a popular brand in Poland, known for its innovative appliances. As part of the IQ700 series of built-in appliances, the company has launched a Siemens electric oven which offers a steam function as well as a number of other novel features, such as varioSpeed, which enables the quicker preparation of food, cookControl Plus and multi-level LED lighting.
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This industry report originates from Passport, our Consumer Appliances market research database.