Executive Summary

Feb 2019
PROSPECTS
Television cookery programmes help to drive sales

The popularity of various television cookery programmes helped to drive sales of large cooking appliances in 2018. Thanks to high viewing figures, television producers are commissioning new series with a particular focus, for example on baking.

Strong housing market helps boost sales of large cooking appliances

Poland’s housing market was very strong in 2018, with many locals investing their savings in property, typically to rent out, due to very low interest rates on savings accounts. Furthermore, rental prices have risen significantly.

Built-in large cooking appliances the best performers

In Poland, built-in large cooking appliances are attracting more interest than freestanding models. One reason for this is the growing popularity of open plan kitchens, with Poles appreciating flush finishes and elegant designs.

COMPETITIVE LANDSCAPE
Domestic company Amica remains the leading player

Amica maintained its leading position in large cooking appliances in 2018. The company is appreciated by Polish consumers due to being a local manufacturer, while also offering appliances with a good price/quality ratio.

Samsung the fastest growing manufacturer in large cooking appliances

Samsung was the fastest growing manufacturer in large cooking appliances in 2018. The Samsung brand is well- known to Poles thanks to its consumer electronics as well as certain consumer appliances, with it enjoying a strong presence in refrigeration and home laundry appliances.

BSH launches a Siemens steam oven

BSH’s Siemens is a popular brand in Poland, known for its innovative appliances. As part of the IQ700 series of built-in appliances, the company has launched a Siemens electric oven which offers a steam function as well as a number of other novel features, such as varioSpeed, which enables the quicker preparation of food, cookControl Plus and multi-level LED lighting.

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Large Cooking Appliances in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Large Cooking Appliances in Poland?
  • What are the major brands in Poland?
  • What is the most common cooking appliances in Poland?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Large Cooking Appliances in Poland - Category analysis

HEADLINES

PROSPECTS

Television cookery programmes help to drive sales
Strong housing market helps boost sales of large cooking appliances
Built-in large cooking appliances the best performers

COMPETITIVE LANDSCAPE

Domestic company Amica remains the leading player
Samsung the fastest growing manufacturer in large cooking appliances
BSH launches a Siemens steam oven
Chart 1 Siemens Electric Oven with a Steam Function, IQ700

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 10 NBO Company Shares of Ovens: % Volume 2014-2018
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 14 NBO Company Shares of Cookers: % Volume 2014-2018
Table 15 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 16 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 17 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 18 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 19 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 21 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Poland - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances continues to record steady volume growth in 2018
Strong economy positively impacts Polish consumers’ purchasing decisions
Large international manufacturers continue to dominate consumer appliances
Internet retailing continues to gain ground
Optimistic forecast for consumer appliances

MARKET INDICATORS

Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 23 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 26 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 27 Sales of Consumer Appliances by Category: Value 2013-2018
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 34 Sales of Small Appliances by Category: Volume 2013-2018
Table 35 Sales of Small Appliances by Category: Value 2013-2018
Table 36 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 37 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 39 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 40 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 41 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 42 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 43 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 52 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources