Executive Summary

Feb 2019
PROSPECTS
Cookers is the strongest performing category

Cookers recorded the strongest growth in 2018 and is expected to perform well in the forecast period. This bodes well for the overall category as cookers holds a considerable share of large cooking appliances’ sales.

Wider credit options set to boost category growth

Growth of large cooking appliances is also expected to be supported by increasing urbanisation where more Filipinos will move to high-rise residential areas. Such moves will also be stimulated by the availability of rent-to-own mortgages, mortgages with low or no deposit and low interest rates.

Growing disposable incomes spur growth of more sophisticated large cooking appliances

The average disposable income level in the Philippines has steadily risen over the review period due to its qualified and educated workforce and governmental policies that strengthened the country’s economic performance. Over the forecast period, income levels are projected to continue growing especially as Rodrigo Duterte’s administration intensifies its focus on further enhancing the economy.

COMPETITIVE LANDSCAPE
High quality brands that focus on both form and function increase their presence

European manufacturers of large cooking appliances have begun to enter the Philippines by establishing showrooms showcasing their product lines for homeowners who are able to afford aesthetically pleasing, premium-priced products. Gorenje, a Slovenian manufacturer, opened its first showroom in the Philippines in early-2018 to showcase its range of large cooking appliances that are made from high quality materials and which offer features that are child-proof, energy-efficient and seamless by incorporating touch technology.

Elba and La Germania maintain their strength in large cooking appliances

The La Germania and Elba brands are prominent in cookers, range cookers and built-in hobs and cooker hoods thanks to high brand awareness amongst consumers and their wide distribution reach. Both brands offer a wide range of models at different prices to meet the budgets of consumers from middle to high-end households.

Consumers seek professional recommendation hampering growth of internet retailing

As large-cooking appliances are big-ticket items, local consumers are most concerned about product prices. As such, they tend to seek assistance from in-store salespeople to determine that they buy the best brands and products to suit their needs.

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Large Cooking Appliances in the Philippines

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Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Large Cooking Appliances in Philippines?
  • What are the major brands in Philippines?
  • What is the most common cooking appliances in Philippines?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Large Cooking Appliances in the Philippines - Category analysis

HEADLINES

PROSPECTS

Cookers is the strongest performing category
Wider credit options set to boost category growth
Growing disposable incomes spur growth of more sophisticated large cooking appliances

COMPETITIVE LANDSCAPE

High quality brands that focus on both form and function increase their presence
Elba and La Germania maintain their strength in large cooking appliances
Consumers seek professional recommendation hampering growth of internet retailing

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 10 NBO Company Shares of Ovens: % Volume 2014-2018
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 13 NBO Company Shares of Cookers: % Volume 2014-2018
Table 14 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 15 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 16 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 17 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 18 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Socioeconomic and demographic factors support growth of consumer appliances
Consumer price sensitivity continues to drive categories with affordable options and substitutes
Local companies characterise small appliances while internationals lead in major appliances
No strong growth for internet retailing due to consumer buying behaviour and logistical difficulties
Strong growth prospects for consumer appliances in the forecast period

MARKET INDICATORS

Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 22 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 25 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 26 Sales of Consumer Appliances by Category: Value 2013-2018
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 33 Sales of Small Appliances by Category: Volume 2013-2018
Table 34 Sales of Small Appliances by Category: Value 2013-2018
Table 35 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 36 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 38 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 39 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 40 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 41 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 42 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 51 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 52 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources