In 2021, Pyramis Metalourgia, the distributor of the Korting brand in Greece, acquired the production equipment of Pitsos (owned by BSH) and in 2022 established production facilities to produce kitchen hobs. The brands, Eskimo, Pitsos and Izola, were produced in Greece up until the 1990s but, since then, production has been moved to neighbouring countries, with only Pitsos having had some production in Greece, which was stopped in 2020.
While sales of freestanding cookers is set to recover to some degree following a recovery in the supply chain for the category, growth will almost solely derive from replacement purchases, whereas new purchases will be focused on built-in appliances. The share of built-in appliances has already increased during the review period and will continue to grow, driven by the replacement of existing appliances, as well as by new ownership and developments in the housing market, including refurbishments and new house ownership.
The low penetration of induction cookers allows notable room for growth. Generally, trends are favourable for a positive performance.
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Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See All of Our DefinitionsThis report originates from Passport, our Large Cooking Appliances research and analysis database.
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