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In line with the growing health and wellness trend, consumers in Saudi Arabia are increasingly opting for healthier home cooked meals, resulting in a rise in demand within cookers. Volume sales grew within large cooking appliances, driven mainly by free-standing cookers thanks to ongoing promotional campaigns by major cooker brands.
The high urbanisation rate in Saudi Arabia and strong Western influence on younger people has resulted in increasing acceptance of open kitchen spaces, which are set to become even more popular during the forecast period. Sleek designs and prices play an important role for consumers when purchasing large cooking appliances as the kitchen space is now an extension of the living room.
Large cooking appliances are expected to see further growth over the forecast period, in line with the rising marriage rate. On the other hand, government efforts during the forecast period to limit marriage dowries, as well as the 2.
Ibrahim Shaker Co and Zagzoog Home Appliance led large cooking appliances sales in 2018. The success of these companies is mainly due to the strong brands they represent (Glemgas for Zagzoog Home Appliance; Indesit, Hotpoint-Ariston, Maytag and Midea for Ibrahim Shaker Co).
Electronics and appliance specialist retailers dominate large cooking appliances sales in Saudi Arabia thanks to strong consumer trust in these outlets and diverse brand availability. Also, experienced salespersons offer guidance and aid to customers.
International brands dominate large cooking appliances in Saudi Arabia since there are no local manufacturers of such products in the country. Despite the introduction of domestic brands, it is highly unlikely they will be able to compete with international brands unless they offer something extraordinary in terms of innovation and pricing.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Large Cooking Appliances industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.