Large Cooking Appliances in Saudi Arabia

PROSPECTS

Freestanding cookers to drive volume sales

In line with the growing health and wellness trend, consumers in Saudi Arabia are increasingly opting for healthier home cooked meals, resulting in a rise in demand within cookers. Volume sales grew within large cooking appliances, driven mainly by free-standing cookers thanks to ongoing promotional campaigns by major cooker brands.

Growing interest in value for money large cooking appliances

The high urbanisation rate in Saudi Arabia and strong Western influence on younger people has resulted in increasing acceptance of open kitchen spaces, which are set to become even more popular during the forecast period. Sleek designs and prices play an important role for consumers when purchasing large cooking appliances as the kitchen space is now an extension of the living room.

Large cooking appliances expected to grow

Large cooking appliances are expected to see further growth over the forecast period, in line with the rising marriage rate. On the other hand, government efforts during the forecast period to limit marriage dowries, as well as the 2.

COMPETITIVE LANDSCAPE

Ibrahim Shaker continues to lead large cooking appliances

Ibrahim Shaker Co and Zagzoog Home Appliance led large cooking appliances sales in 2018. The success of these companies is mainly due to the strong brands they represent (Glemgas for Zagzoog Home Appliance; Indesit, Hotpoint-Ariston, Maytag and Midea for Ibrahim Shaker Co).

Electronic and appliance specialist retailers lead distribution

Electronics and appliance specialist retailers dominate large cooking appliances sales in Saudi Arabia thanks to strong consumer trust in these outlets and diverse brand availability. Also, experienced salespersons offer guidance and aid to customers.

International brands dominate sales

International brands dominate large cooking appliances in Saudi Arabia since there are no local manufacturers of such products in the country. Despite the introduction of domestic brands, it is highly unlikely they will be able to compete with international brands unless they offer something extraordinary in terms of innovation and pricing.

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