The outlook for large cooking appliances is poor, with growth in total volume sales expected to slow consistently throughout the forecast period and most categories set to expand at much more modest rates than they did previously. Overall demand will be constrained by heightened budget consciousness amongst consumers, as the economic effects of COVID-19 will continue to be felt long after the physical threat from the SARS-CoV-2 virus has subsided.
Aside from the lasting economic scars of the pandemic and the global economic difficulties relating to Russia’s invasion of Ukraine, longer-term issues will continue to inhibit volume growth potential for large cooking appliances in Thailand over the forecast period. Most notably, it is traditionally common for Thai people to eat out several times a week, especially in larger cities, as a vast array of cheap but good quality meals and snacks are widely available from restaurants, street stalls, food markets and so on.
With the economic fallout of COVID-19 and the traditional culinary habits of Thai consumers hampering volume growth prospects for large cooking appliances, leading manufacturers and specialist retailers will continue to regularly run price-based promotions in an effort to boost demand. Along with the increasing availability of more affordable models from brands such as Gorenje, discounting is expected to limit growth in overall average unit prices, and ensure some categories witness declines in this regard.
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Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See All of Our DefinitionsThis report originates from Passport, our Large Cooking Appliances research and analysis database.
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