Ovens and cookers were the large cooking appliances categories hardest hit by COVID-19 in 2020. Replacement purchases are traditionally a major driver of demand in both, but due to the negative economic impact of the pandemic – and the fact that these product types are relatively expensive – most Czech households were reluctant to invest in new ovens and cookers unless their existing appliances were beyond repair.
While their volume sales share remained low, connected products continued to gain ground in ovens in 2020, maintaining the upward trend observed throughout the review period. It is still mainly higher-end brands that offer connectivity in this category.
To help slow the spread of COVID-19 and protect the health of its employees, Gorenje (Hisense Group) closed all of its European factories between 12 March and 6 April 2020, including its Mora facility in Marianse Udoli in the Czech Republic. This plant struggled to return to full capacity after reopening, partly because heightened economic uncertainty depressed demand for large cooking appliances among local consumers.
Overall demand for large cooking appliances should pick up from 2021 as economic conditions in the Czech Republic start to improve in line with the anticipated easing of the COVID-19 pandemic. A return to growth in total volume sales is not expected until 2022, however, as ongoing uncertainty and heightened budget-consciousness will continue to deter many households from making big-ticket purchases in the short term.
In a reversal of the general trend witnessed over most of the review period, the forecast period is likely to see consumers favour lower mid-priced and economy large cooking appliances over products positioned in the upper mid-priced and premium segments. This is because economic uncertainty and the loss of income experienced by many households in 2020 as a result of COVID-19 will continue to influence spending decisions even after the epidemiological situation in the Czech Republic improves.
The volume share of e-commerce in large cooking appliances rose dramatically in 2020, with the closure of non-essential brick-and-mortar stores during lockdown periods and concerns about contracting COVID-19 via social interaction leading more Czech consumers to purchase these products online. It is expected many will continue to do so even after fear of the virus recedes, as the experience of the pandemic has strengthened appreciation for the convenience, wide range of choices and competitive price deals offered by this channel.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Large Cooking Appliances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page