Large cooking appliances is slated for a very modest sales performance in retail volume terms over the forecast period as I household penetration of large cooking appliances means that there is little room for further growth in category sales. Indeed, large cooking appliances are virtually ubiquitous in all homes throughout the Czech Republic and this means that few households need to buy a large cooking appliance, other than to replace their existing appliances.
With replacement purchases expected to dominate sales of large cooking appliances during the forecast period, ovens and built-in hobs are the categories with the strong potential to register robust volume growth. This positive growth is likely to come largely at the expense of cookers and this is because many households in the country are interested in replacing their cookers, which are increasingly seen as outdated types of large cooking appliances, with more modern and sophisticated built-in hobs and ovens.
Despite ongoing innovation in large cooking appliances and the marked trend towards premiumisation that this has sparked in the category, average unit prices are likely to remain static or register only minimal growth across all categories of large cooking appliances during the forecast period. This is set to be largely due to the intense competition that is being seen across large cooking appliances, with this especially noticeable in categories with high sales growth potential such as built-in hobs and ovens.
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Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.See All of Our Definitions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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