Large cooking appliances is set to see a constant retail volume decline over the forecast period, due to the pulling forward of purchases in the pandemic, along with continued economic uncertainties, as well as long replacement cycles and the slow housing market. Annual volume declines are expected as the category will continue normalising after the increased number of purchases during COVID-19, but value sales are also expected to decline at the beginning of the forecast period, given the potential stabilisation of inflation, connected to the fact that most large cooking appliances have relatively long replacement cycles and have only just been replaced in 2020.
As German consumers are becoming increasingly health-aware, the steam function will drive growth in ovens, as this cooking method is known to be healthy. However, steam will also be appreciated by German consumers for other purposes, for example as a substitute for microwaving, which has the reputation of not being the healthiest option.
E-commerce sales of large cooking appliances are expected to increase further. Even though big-ticket items such as cooker hoods, hobs or ovens are still less likely to be purchased online than in store-based home products specialists, German consumers increasingly use the internet to search for products and compare prices.
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Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.See All of Our Definitions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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