Within large cooking appliances, Midea Carrier has been strongly investing in a robust portfolio and in top concerns such as connectivity, which also impacts the brand’s positioning. The company has launched an online simulator for the kitchen, available for Brazilian consumers in 2022.
The performance of the housing market correlates with the consumption of consumer appliances, especially fridge-freezers, ovens, cookers and automatic washing machines. In 2022, the Brazilian economy saw an increase in interest rates, consequently leading to higher prices of financed apartments and houses, dampening the housing market.
Although looking at the growth of each distribution channel or the representativeness of e-commerce is highly relevant for manufacturers and retailers within large cooking appliances, the customer experience along the points of contact with the brand is gaining even more prominence. As consumers can easily access websites, prices and product reviews online, awareness of a positive purchasing process is also becoming part of the decision when looking for a new oven or cooker, for example.
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Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Large Cooking Appliances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.See All of Our Definitions
This report originates from Passport, our Large Cooking Appliances research and analysis database.
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