Large cooking appliances has benefited from the Coronavirus (COVID-19) crisis as lockdown and ongoing restrictions have forced consumers to spend long hours in the home. As a result, consumers have prepared food and dined at home more often, thereby increasing the use of large cooking appliances.
Despite the greater cost of buying the products separately, instead of purchasing a cooker, built-in hobs and ovens continue to post strong performances. The demand for ovens is supported by relatively stable unit prices, as more intense competition exerts downward pressure on prices.
Max Vento is expected to remain the leading player in a highly fragmented competitive landscape in 2021. While slower than in the early review period, the company is set to see a further increase in retail volume share.
Large cooking appliances is expected to continue to register strong retail volume growth over the forecast period, albeit slower than in the late review period as consumers return to pre-pandemic lifestyles and key COVID-19 growth trends weaken. Moreover, the impact of the economic recession on unemployment and purchasing is predicted to restrain demand.
The general shift to built-in models is set to continue, in line with the growing number of new apartments on the market, with consumers keen to invest in modern designs and convenience products. Moreover, the increasing share of smart apartments is predicted to boost built-in sales.
The penetration of built-in hobs in Ukrainian households is expected to remain higher than for ovens over the forecast period. Some Ukrainian consumers opt for a built-in hob without an oven, which they use less often than a built-in hob and reduces expenditure.
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Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See All of Our DefinitionsThis report originates from Passport, our Large Cooking Appliances research and analysis database.
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