While large cooking appliances in Hong Kong developed positively throughout the review period, growth in retail volume sales remained relatively modest overall. This led many players in the category to focus on fostering relationships with property developers in order to increase sales via the construction channel.
Hong Kong has a strong “flame cooking” culture, as the various types of Asian cuisine that are popular among local consumers require high temperatures. To accommodate this cooking style, many consumers traditionally favour built-in gas hobs.
Hong Kong is a well-known secondary market within the consumer appliances industry. As of 2018 there were no large cooking appliances produced specifically for the Hong Kong market, and this is unlikely to change over the forecast period.
Utility company Hong Kong & China Gas Co Ltd, which offers the Towngas brand, remained the dominant player in large cooking appliances in Hong Kong in retail volume sales terms in 2018. A competitive pricing strategy, strong after-sales services and the ability to provide a one-stop solution for consumers were the main factors underpinning its commanding lead.
KitchenAid, which is well-known for its colourful mixers, opened its first flagship showroom in June 2018 to promote the launch of its built-in large cooking appliances product range in Hong Kong. A subsidiary of Whirlpool, KitchenAid is positioned as a luxury brand and competes directly with players such as Gaggenau and Miele.
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This industry report originates from Passport, our Consumer Appliances market research database.