Following the central government-led implementation of the furnished house policy, companies in large cooking appliances are increasingly strengthening their ties with real estate developers to improve their penetration of the construction channel, as demand for retail sales faces greater uncertainties. However, since many of China’s major real estate developers still face looming risk of default, deeper reliance on and integration with construction channels also means that companies in large cooking appliances may have to accept the uncertainties that come with booming sales.
Once upon a time, ovens were regarded as a luxury by Chinese consumers, as these products take up considerable space, and must be installed prior to other auxiliary interior designs. The limited functions and applications of such devices, especially their inability to facilitate the cooking of various Chinese cuisines, were also not favourable to their widespread penetration.
In the Chinese market, range cookers refer to what the locals call “integrated cookers”, and these were designed for the small kitchens in China’s lower-tier cities, counties and the vast rural areas. Incorporated with built-in hobs, cooker hoods and disinfectant cabinets, range cookers were the affordable go-to solution for home cooking in areas where such cooking appliances were deemed too expensive or impractical.
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Understand the latest market trends and future growth opportunities for the Large Cooking Appliances industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Large Cooking Appliances
The large cooking appliances includes freestanding cookers, built-in ovens, built-in hobs and cooker hoods.
See All of Our DefinitionsThis report originates from Passport, our Large Cooking Appliances research and analysis database.
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