Executive Summary

Feb 2019
PROSPECTS
Volume growth set to be slow

In addition to the high penetration of primary large cooking appliances (cookers, built-in hobs or microwaves in at least every household), French households are also increasingly being equipped with ovens and range cookers; however, trade experts agree that this is not a priority for householders, who are rather more likely to invest in other appliances before upgrading or buying a third or fourth large cooking appliance. With improving socioeconomic conditions and as lifestyles become busier, it is also very likely that the propensity of householders to eat out will rise over the forecast period.

Consumers switching over to advanced small cooking appliances

Yet another factor to take into account is the cross-impact that recent, advanced all-in small cooking appliances (intelligent food processors and multi-cookers) are also somehow likely to restrain the consumer propensity to acquire regular large cooking appliances. The convenience and ease of do-it-for-me trends are to remain as substitutional challengers to conventional cooking patterns.

Evolving food trends to directly impact demand

In order to remain competitive and gain share, manufacturers are bound to keep pace with developments pertaining to consumer food trends – knowledge and adaptation to local preferences and tastes may potentially become unique differentiating advantages in a highly competitive and mature category. Some key traits and evolvements along which French households are expected to apply to their food consumption patterns are: fast-casual-at-home, I made it myself, conviviality and social gatherings around food, fresh, naturalness and healthy, online ordering and viewing recipes, personalisation, practicality and ease, and safety and transparency.

COMPETITIVE LANDSCAPE
Brandt loses momentum

Over the 2016-2018 period, one of the leading players, Brandt France (De Dietrich, Brandt, Sauter), recorded a sharp decline in its volume sales, primarily due to the promotional offensives of its two closest rivals BSH France and Electrolux Home Products France. At a comparable level, Brandt France generally offered no rebates/discounts and its appliances were on average priced at least 6% higher than the brands Bosch, Siemens, Electrolux or Faure.

Volume sales for Thomson surge under Darty’s licensing agreement

Leading electronics and appliance distributor Fnac-Darty has expanded the range of appliances marketed under the brand Thomson, which it has acquired under licensing agreement with Thomson’s GBO, Technicolor. Volume sales of large cooking appliances branded Thomson more than quadrupled over the last two years of the review period, thanks primarily to the launch of Thomson cookers (induction, mix and vitro-ceramic), which were also made widely available given the nationwide store presence of Fnac and Darty outlets.

New brands investing in the category

Perhaps the most significant development in the competitive landscape within large cooking appliances over the 2016-2018 period was the arrival of new brands. Amongst these, the four brands that progressed the best were Schneider (Admea), Barazza, Amica and KitchenAid.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Large Cooking Appliances in France

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Large Cooking Appliances in France?
  • What are the major brands in France?
  • What is the most common cooking appliances in France?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Large Cooking Appliances in France - Category analysis

HEADLINES

PROSPECTS

Volume growth set to be slow
Consumers switching over to advanced small cooking appliances
Evolving food trends to directly impact demand

COMPETITIVE LANDSCAPE

Brandt loses momentum
Volume sales for Thomson surge under Darty’s licensing agreement
New brands investing in the category

CATEGORY DATA

Table 1 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 2 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 6 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 10 NBO Company Shares of Ovens: % Volume 2014-2018
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 14 NBO Company Shares of Cookers: % Volume 2014-2018
Table 15 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 16 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 17 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 18 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 19 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 21 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in France - Industry Overview

EXECUTIVE SUMMARY

Another good year for consumer appliances
Value growth strong than volume growth
Diverse new brands investing in the industry
Grocery retailers losing ground within distribution
Accentuated premiumisation ahead

MARKET INDICATORS

Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 23 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 26 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 27 Sales of Consumer Appliances by Category: Value 2013-2018
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 34 Sales of Small Appliances by Category: Volume 2013-2018
Table 35 Sales of Small Appliances by Category: Value 2013-2018
Table 36 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 37 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 39 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 40 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 41 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 42 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 43 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 52 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources