Large Cooking Appliances in South Korea

PROSPECTS

Switches in built-in hobs from gas to induction

The preferred type of built-in hobs continues to change with gas hobs on the decline in favour of induction hobs. Induction hobs can heat up dishes faster than gas hobs although induction requires specific types of dishes.

Cooker hoods offer clean air

Since the rise of fine particulate matter in the air, consumers remain sensitive about the air quality in their homes. Moreover, the country is witnessing longer periods of scorching heat during the summer, with 2018 seeing a particularly long spell.

Construction and home and garden specialist retailers remain the leading channels

Construction is the main distribution channel for large cooking appliances. Manufacturers in this category are likely to have several contracts with construction companies as they usually build thousands of apartments in a complex and therefore require a large number of products.

COMPETITIVE LANDSCAPE

Manufacturers of cooker hoods lead category growth

Major cooker hoods manufacturers such as Haatz Co Ltd and Ntec Co Ltd continued to drive the category growth in 2019 due to the issue of particulate matter. Haatz has consistently retained its leading position through the launch of its air quality management system to consumers and construction firms.

Decreasing presence of multinationals in large cooking appliances

Rinnai Korea continued to lose ground in large cooking appliances in 2019 due to launches by competing players. For instance, SK Magic developed a new range of large cooking appliances such as built-in hobs with IoT function.

SK Magic launches Magic Control Induction

SK Magic Control Induction uses Schott Ceran surface materials. It provides a cooking temperature of up to 200? with the induction thus suitable for deep frying food and maintaining cooking temperature up to 85?.

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