Refrigeration Appliances in Brazil

PROSPECTS

Innovation hits refrigeration appliances

Innovation within refrigeration appliances is not primarily based on connectivity. There were several other new or improved areas of functionality that could be seen in models offered towards the end of the review period and that conquered consumers’ attention when shopping for a new model.

New refrigeration appliance formats and sizes surge as households change

Among the top 10 countries in terms of single person household types, in ninth place, growth projected in smaller household types and the rise in rented homes within Brazilian urban cities, the market has seen a shift in consumer preference for sizes and formats within appliances. Greatly tied to the home, refrigeration appliances reflect what consumers value within their house and the way they ingest food.

Premiumisation and more accessible price points help maintain growth for wine coolers

Having a wine cooler within your home is a sign of status within the country, as these appliances are non-essential and denote that their owner is a wine drinker - usually tied to the affluent population of the country. As wine consumption continues to grow in Brazil, among higher social class consumers, who traditionally invested in the appliance, as well as middle-class consumers, who evermore aspire to a status rise, wine coolers have seen a healthy growth rate in 2019.

COMPETITIVE LANDSCAPE

International players continue to dominate category

Whirlpool SA with the Consul and Brastemp brands and Electrolux do Brasil SA together concentrate over four fifths of total category share. While US manufacturers continued to maintain their participation in 2019, with two different brands Consul and Brastemp offering a plethora of models to consumers, Electrolux has seen slight decrease in its participation due to tough competition and smaller consumption in appliances such as freezers or simply refrigerators.

Samsung releases its modern Family Hub fridge freezer in Brazil

The new Family Hub models, such as French Door Family Hub 582L Black Edition, arrived to Brazilian shores in mid-2019. The new appliance features a large 21.

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